We have launched our new site! The Wire backend has moved to www.svconline.com. Your can log on now with your e xisting credentials. For your reference, posting instructions have been sent to your email. Note: postings made to the old backend will be redirected through Thursday Feb 19th. Please make the switch to www.svconline.com as soon as possible.

If you have questions please email thewire@svconline.com.

Looking forward to seeing you on the new site!

A virtual press conference from Sound & Video Contractor



FAIRFIELD, NEW JERSEY – FEBRUARY 2010: Creative Realities, Inc. (CRI) is a marketing firm staffed by experts in business and theater who work together to create remarkable customer experiences for their clients from the retail, hospitality, entertainment, healthcare, education, and general corporate sectors. While CRI’s work may be fairly described as technology-driven art, a well-defined business result always moors what at first may appear to be pure spectacle: brand awareness, brand allegiance, word-of-mouth advertising, and the like. CRI frequently works with audio, and its engineers rely on SymNet open architecture DSP systems to turn flights of fancy into perfectly-executed realities.

CRI’s clients include Bank of America, Foot Locker, Harvard University, Hyatt, Meadowlands Xanadu, RadioShack, Samsung, Stanford University, T-Mobile, and Time Warner. “We like to think of ourselves as brand theater activists,” said Andrew P. Groelinger, CRI chief operating officer. “We want to blow guests and patrons away with a unique experience, an experience that they will connect with the brand when they replay it in their heads or share it with friends. We’ve been using SymNet for several years now across multiple deployments.”

One of Groelinger’s favorite examples of the innovative use of technology for experiential marketing is the new RadioShack flagship store – “StoreOne” – located on the grounds of the electronics retailer’s corporate headquarters in Fort Worth, Texas. Inside its massive rotunda, CRI installed a 360-degree LED screen with videos of spokespersons and RadioShack’s trademark products, including speedy RC cars and charismatic robots. “To transform the moving images into something special, we knew we needed to track the sound with the images,” said Groelinger. “With two dozen SoundTube speakers arrayed around the LED screen, we needed something that could do much more than stereo or even surround-sound panning.”

He continued: “The SymNet 8×8 DSP and its associated output expanders – the BreakOut12 – were ideally suited to this kind of sophisticated control. In fact, SymNet is our go-to DSP because it is capable of performing the audio equivalent of back flips. Programming is simple and the RS-232 implementation is thorough, allowing us to easily incorporate AMX or other hardware controllers. Another critical factor is reliability. In all the years we’ve been using SymNet and in all their greatly varied configurations, we have never had a unit go bad – never!”

At the Aviator Sports and Events Center in Brooklyn, New York, CRI pressed its SymNet processors to do more than just back flips – the 8×8 DSPs at Aviator practically join in with full gymnastics routines! The center features two full soccer/football fields, two NHL regulation-size ice rinks, 18,000 square-feet of hardwood courts, a 35-foot rock climbing wall, and 15,500 square-feet of gymnastics space, as well as a sports bar, and concessions, retail, and public space. The hardwood floor area serves triple duty, adding movie screenings and live performances to its usual sports configuration. The sound system designed by CRI meets the disparate input and zoning needs of the various locations and permits the hardwood floor area to easily convert among its multiple uses.

“We couldn’t have done so complex a system – that yet appears simple to the users – with anything other than SymNet,” said Groelinger.

ABOUT SYMETRIX For over three decades, sound system designers, broadcasters and sound engineers have relied upon the performance, value and reliability of the Symetrix suite of audio routing and processing products.

Symetrix continues to set the benchmark in sound quality, and user-friendly control interfaces, while providing legendary reliability hand in hand with our commitment to non-stop innovation.

You’ll love the ease of doing business with our incredible team of audio and business professionals, who excel in their commitment to serve our customers at the highest level from start to finish, again and again.

Innovative Audio Routing and Processing Solutions – Engineered by Symetrix

For more information on professional audio products from Symetrix, SymNet, Lucid and AirTools please call (425) 778-7728 or refer to websites, www.SymetrixAudio.com, www.SymNetAudio.com, www.AirToolsAudio.com, and www.LucidAudio.com.

The following terms are trademarks ™ of Symetrix Inc., Symetrix(tm), AirTools(tm), SymNet(tm), Lucid(tm), all rights to these trademarks reserved.

PHOTO CAPTION Creative Realities, Inc. (CRI) choose Symetrix’ SymNet 8×8 DSP and BreakOut12 to handle the sophisticated control of RadioShack’s flagship store – “StoreOne” – located on the grounds of the electronics retailer’s corporate headquarters in Fort Worth, Texas.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: AV Control Systems, News

Blackburn College Revamps Auditorium with Danley Sound Labs Loudspeakers and Subwoofers
Sound Devices 688 Takes Field Production to the Next Level
RTW Appoints HHB Communications As New U.K. Distributor
BM AUDIO Equipment FZE Appointed Distributor for Crane Song in GCC and Pakistan
Dr. John Strikes a Chord with DPA Microphones
The National Bank of Greece Invests in New Audio for its Landmark Building
Audio Clarity and Reliability for Lublin’s New Stadium
Ergonomic Surge Protection and Diagnostic Energy Intelligence for Digital Signage
VMP Features New FP-MLPAB Medium Low Profile Flat Panel Articulating Wall Mount at 2015 ISC West
Professional Wireless Systems Helps Wireless Make a Slam Dunk at 2015 NBA All-Star Weekend


Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


February 2010
« Jan   Mar »

Your Account


Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication