— Innovative ecommerce platform offers consumers direct access to online ordering —

MELVILLE, NY — Korg USA announces the launch of its new online store at shop.korgusa.com. Noting a steady increase in consumers researching products online, Korg has taken steps to offer a next-generation ecommerce initiative that offers consumers in the U.S. instant gratification via safe and easy online ordering, with quick turnaround times.

Starting immediately, visitors to korg.com also have a “Buy Now� option for Korg’s entire product line. Clicking the “Buy Now� buttons brings visitors directly to the online store, where they can make a purchase at any time, day or night. In partnership with eCommerce vendor Shopatron, the customer’s order will be shipped via the participating retailer in closest proximity. Products will generally be in buyers’ hands within three to four business days. In the future, buyers will have the added option of in-store pickup.

“Korg users are passionate about their gear, so it is no surprise that we see such a high online presence for product research, and a ‘buy now’ option was the next logical step,� stated Korg USA’s president, Joe Castronovo. “In offering online purchase fulfillment, it is vital that we serve these customers with safety, security, convenience and cost-effective pricing, which is exactly what shop.korgusa.com offers. The program also serves our dealer network by driving sales to their stores, and calling on them to do what they do best in their markets.�