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SIM2 Reunites with EHX Partners Looking to Repeat Award-Winning Demo

Miramar, Florida—February 11, 2010—SIM2 will exhibit (DR#3) at the upcoming EH Expo in Orlando, Florida on March 25-27th. Expecting to add yet more sparkle to the magical performance that was last year’s multi-award winning home theater demonstration, SIM2 will again partner with THIEL Audio to provide the loudspeakers, while Bryston will bring amplification and power conditioning, XLO for cable and Vutec will furnish the screen.

“EH Expo has certainly become an important show for SIM2 to reach our east coast dealers,? said Charlie Boornazian, VP of Sales and Marketing. “The industry-leading MICO 50 projector, featuring our PureLED technology, will be the video centerpiece of the demonstration. Along with our partners, we look forward to showcasing a stunning home theater to the EHX attendees.?

The MICO 50 LED projector delivers a totally new home theatre experience in terms of picture quality, with the bonus that the typical life of the LED modules is estimated at 30,000 hours. At the same time, the output of the LED stays consistent over its entire lifetime, with average lumen decay of less than 5% after 2000 hours. The MICO 50 is equipped with TI’s latest Darkchip4™ chipset and DynamicBlack™ technology. This pair of future-proof features allows the MICO 50 to deliver outstanding Full HD images on-screen, with an impressive Full On-Full Off contrast ratio of 100,000:1.

SIM2’s PureLED technology implements video processing with enhanced i/p conversion algorithm that allows the Grand Cinema™ MICO projectors to deinterlace and scale both standard and HD signals and reproduce them in full-HD resolution.

The MICO 50 is able to reduce its operating noise to an extremely quiet level thanks to a technologically advanced liquid-cooling system; the cooling of Phlatlight LEDs directly helps to achieve an even greater LED lifetime than that typically quoted, as well as to maintain color reproduction consistent throughout the years.

The PureLED light source utilized in the design of the MICO 50 is a trio of high power Phlatlight LEDs by Luminus (one for each primary color Red, Green and Blue) directing light into the projector optics without going through an ordinary projector’s color wheel. An LED light source can output a pure and narrow light spectrum, allowing higher light engine efficiency and perfect color matching. The color gamut produced by PureLED is +28% that of NTSC, for reference. The trio of LEDs eliminates the “rainbow effect? noted in lesser projector designs. The MICO 50 uses an 8-bits-per channel high-speed current driver that balances the light intensity coming from the three LED modules, precisely matching the projector’s light output to the incoming video signal. Furthermore, the driver is able to switch off the 30A driving current to each LED in less than 1 microsecond.

SIM2’s dedication to eco-consciousness coupled with the superb performance of the LED technology continues to inspire new products that meet both these important needs.

MICO 50 is available with two different lens options: T1 (short-throw) and T2 (long-throw), with a total TR range 1.5 – 3.9:1. Both lenses come with motorized zoom and focus control as standard. Moreover, the MICO 50 is equipped with both vertical and horizontal motorized lens shift, making it one of the easiest projectors to install into a home theatre system.

SIM2’s demonstration at this year’s EHX show is definitely one not to be missed!

Finish: High-gloss Gunmetal.
Available now, with suggested retail pricing:
$21,995 (with T1 short-throw or T2 long-throw lens)

For more information, please visit www.sim2usa.com.

SIM2 MICO50

SIM2′s First LED Projector

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