Platinum Tools (www.platinumtools.com), the leader in solutions for the preparation, installation and hand termination of wire and cable, is proud to announce that it has named industry veteran Todd Cota vice president of sales.

MOORPARK, Calif., Feb. 24, 2010 – Platinum Tools (www.platinumtools.com), the leader in solutions for the preparation, installation and hand termination of wire and cable, is proud to announce that it has named industry veteran Todd Cota vice president of sales. In this role, Cota will help grow sales within current channels and develop new markets for distribution.

“Platinum Tools is a recognized brand in the industry with unique patented products,� explained Cota, who is based in Troy, Ohio and has many Rep-of-the-Year awards to his credit. “Our current position in the market as well as our new soon-to-be launched products will provide us with our planned targeted growth.�

An industry vet for more than 20 years, Cota was VP – sales for Valor Enterprise, owner and sales rep for Tap Marketing, director of sales for Vanco International, and VP – sales for Quest Technology.

“As we continue to grow, we needed someone with the accomplishments and industry experience to help bring us to the next level,� said Lee Sachs, Platinum Tools, Inc. president and general manager. “Todd’s drive for success and his product knowledge and contacts were exactly what we were looking for. We are proud to have him on board.�

For more information on the Platinum Tools’ complete product line, please visit www.platinumtools.com, call (800) 749-5783, or email info@platinumtools.com.

About Platinum Tools
Platinum Tools, founded in 1997, was created based upon two very simple objectives. First, develop the absolute best possible solutions for the preparation, installation, and hand termination of wire and cable. Second, implement an operational infrastructure that can deliver these products in an efficient, timely, and high quality manner.

All of our products must absolutely satisfy three critical benchmark criteria…utility of function; quality of function; and economic value. Our people are our company. They, too, must be focused on and work to satisfy multiple critical benchmark criteria…customer satisfaction; product knowledge and expertise; and willingness to learn and adapt.

# # #