We have launched our new site! The Wire backend has moved to www.svconline.com. Your can log on now with your e xisting credentials. For your reference, posting instructions have been sent to your email. Note: postings made to the old backend will be redirected through Thursday Feb 19th. Please make the switch to www.svconline.com as soon as possible.


If you have questions please email thewire@svconline.com.


Looking forward to seeing you on the new site!

A virtual press conference from Sound & Video Contractor

CAPTURING GRITTY L.A. TONE, ‘MID-LIFE GANGSTA’ SHOT WITH FUJINON HAe10x10 E-SERIES ZOOM and E-SERIES PRIME LENSES

mid-life-gangsta_hae10×10_fred_behind_lens.jpg

WAYNE, N.J., March 9, 2010 – Cinematographer Frederic Goodich, ASC, recently completed principal photography on the feature film, Mid-Life Gangsta. Shot in Los Angeles in a quasi-documentary style and composing for 2.39:1, the filmmakers used Fujinon’s HAe10x10 E-Series Zoom (10-100mm T1.8) and a set of HAe E-Series Prime Lenses, along with the Panasonic AJ-HPX3700 P2 HD VariCam, AJ-HPX3000 camcorder, and Silicon Imaging’s SI-2K Mini.

Revolving around a recovering addict’s search through the seedy underbelly of Los Angeles to avenge his father’s death, Mid-Life Gangsta was going for a gritty, natural look. “I like to work with available light and add or subtract light as needed,? said Goodich. “Working in low-light levels, the speed of the Fujinon HAe10x10 and the E-Series Prime Lenses allowed me to shoot wide open and still maintain the sharpness I need.?

With the E-Series lenses, the crew was even able to shoot some interior car shots at night without additional lighting. “I was using an LED light source, but I would turn it off because it was excessive,? Goodich explained. “Just using the light coming from the street, I got the look we were going for by using these Fujinon lenses.?

The HAe10x10 zoom lens is built for minimal focus breathing, flat “T” stop, and low distortion for 2/3-inch B4 mount cameras. “There was no breathing. I loved it,? said Goodich. “When changing focus, there is no awareness of the lens or a sense that something is being manipulated on the image because the breathing is so minimal.?

Speed was a key issue on this shoot – both for the lenses themselves and the production schedule in general. “We had to work very fast. The ability to change lenses quickly was important,? said Goodich. “We used the same follow-focus markings so we didn’t have to spend time with alterations if we changed lenses.?

About Fujinon

Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema, and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about Fujinon broadcast and communications products, call 973-633-5600 or visit our web site at www.fujinon.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

Train Your Employees with Style…Corporate Car Leasing Training Center Goes Interactive!
Platinum Tools® Debuts Net Prowler™ PRO Test Kit
BrightSign Unveils Plans for 2015 Digital Signage Expo
Canterbury Church Gains Invisible Intelligibility with Renkus-Heinz Iconyx
Symetrix’ Busy 2015 Training Program to Highlight Advantages of Dante-Based DSP
AV Concepts Pushes Envelope with Dante Media Networking for Live Event Production
Masque Sound Helps Audiences Explore The Mystery of Love & Sex
Metric Halo Supports SCA Spring Fling
Sergio Mendes and will.i.am have a (Governors) Ball with DPA Microphones
StrandVision Offers Personal Finance Tips in Latest Set of Employee Digital Signage Communications Animated Templates

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

March 2010
M T W T F S S
« Feb   Apr »
1234567
891011121314
15161718192021
22232425262728
293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication