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An In-Depth Guide to the New World of Mobile TV, Multimedia Networks, and Applications.

(BOSTON, MA – March, (2010), Focal Press, a division of Elsevier, is pleased to announce the publication of Implementing Mobile TV by Amitabh Kumar .

Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts today around the world. You not only gain deep insight into the maze of technologies, but also the principles of mobile content-what makes it work, how it’s produced, repurposed and delivered securely, and how it integrates with mobile and Internet domains.
Learn about the key enablers of a mobile TV service, like smartphones, chipsets, and mobile software. Gain access to a detailed look at the networks deployed worldwide with real-world case studies. The informative diagrams provide rich visualization of the new technologies, services, and revenue models. Gain understanding of how mobile TV can be made interactive and how it can be delivered seamlessly in multiple markets. Get insight into the growing capabilities of multimedia handsets and software which drives innovative applications.
Author Amitabh Kumar begins with the basics of mobile multimedia and progresses to cover details of technologies, networks, and firmware for mobile TV services. Easy to follow, Implementing Mobile TV features a rich presentation that includes dozens of FAQs and “Quick Facts.”
* 3G, Terrestrial broadcast, and Mobile WiMAX networks
* MediaFLO, ATSC Mobile DTV, and CMMB Broadcasting
* Enabling technologies and protocols, spectrum, and opportunities for deployment
* Content security, conditional access and DRM for the mobile world, based on OMA-BCAST Smartcard and DRM profiles
* Handset features for mobile TV and multimedia services
* Insight into making content interactive-traffic, weather, interactive polling, targeted advertising
* Roaming and interoperability in multimedia networks
About the Author

Amitabh Kumar has over 30 years of experience in the telecommunications, Internet and broadcast fields. Currently he is Director of Technology for Essel Group of companies and also Head of Broadcasting Operations of the Zee Network, India and Singapore. The Zee Network is the largest Broadcasting Network of India with over 30 channels broadcast to over 200 countries. Kumar is responsible for setting up India’s first Pay DTH platform, Dish TV. He is also a member on the Board of Directors of Essel Shyam Telecommunications Ltd. Mr. Kumar has been a Director on the Board of Telestra V-Com Ltd., a member of NASSCOM Executive Council and Governor for India on the Board of Governors of Intelsat and Director of Operations of VSNL.
About Focal Press

Focal Press has been a leading publisher of Media Technology books for 70 years. We provide essential resources for professionals and students in many areas including: film and digital video production, photography, digital imaging, graphics, animation and new media, broadcast and media distribution technologies, music recording and production, mass communications, and theatre technology.

ISBN: 978-0-24081-287-8
PUB DATE: March 2010
US PRICE: $ 69.99
EUR PRICE: € 50.95
GBP PRICE: £ 42.99

Contact Bob Dodd, 781-313-4726 or r.dodd@elsevier.com, for an electronic review copy, access to our expert authors, or to publish excerpts of our material.

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