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CANON U.S.A. ANNOUNCES A NEW ADDITION TO ITS AWARD-WINNING LINE OF REALiS LCOS PROJECTORS

LAKE SUCCESS, N.Y., March 8, 2010 – Canon U.S.A., Inc, a leader in digital imaging, today announced the launch of the REALiS SX7 Mark II Multimedia LCOS Projector. This new model combines the award-winning features of REALiS projectors with an impressive 4000 lumens of brightness and a Photo Image Mode to assist users with advanced color management and adjustments for ambient lighting conditions.

The Photo Image Mode allows users to easily make changes to improve the look and feel of the content being projected. Within this mode the Color Level and Color Temperature functions allow for fine-tuning of both the intensity of colors and the color temperature by selecting from easy-to-use presets. In addition, the Photo Image Mode includes an Ambient Light function which can be used to compensate for lighting conditions for both the type of lighting (Tungsten, Fluorescent and Fluorescent H) and intensity (Low, Medium or High). The ambient light function is ideal for users displaying content and cannot control the lighting conditions – such as educators speaking in classrooms or photographers showing their work in an art museum/gallery or at a seminar. The functions available in the Photo Image Mode allow users greater control of color reproduction and image quality.

“Whether presenting photographs, videos, presentations, or any other content, the color accuracy and amount of ambient light will play a major role in the perceived quality of work,? said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “The high-brightness and Photo Image Mode included on the REALiS SX7 Mark II allows users to display their images with outstanding detail and superb quality.?

The REALiS SX7 Mark II Multimedia LCOS Projector features advanced LCOS (Liquid Crystal on Silicon) technology with Canon’s patented, proprietary AISYS (Aspectual Illumination System) Optical Engine. This advanced technology, combined with the projectors SXGA+ (1400 x 1050) native resolution and 4000 lumens of brightness, delivers extraordinary detailed, lattice-free motion and still images. This combination makes the REALiS SX7 Mark II ideal for classrooms, meeting/board rooms, photo studios and seminars/conferences.

The Canon REALiS SX7 Mark II Multimedia LCOS Projector supports Adobe RGB and sRGB color spaces. Both of these color spaces are of critical importance to professionals demanding precise color-matching in the following fields of work: professional photography, graphics, printing, computer aided design and medical imaging. Additional key features include:

• Genuine Canon 1.7x Powered Zoom/Focus Lens for ease of projector placement
• Supports popular widescreen WXGA (1280 x 800) resolution computers with no need for compression and/or unsightly distortion
• DVI-I Terminal ensures a true digital connection for high quality images and video
• Off & Go system allows the projector to be unplugged as soon as it is tuned off. This allows for quick and easy pack-up after a finishing a presentation.

Availability and Warranty Information
The REALiS SX7 Mark II Multimedia Projector has a suggested list price of $6,999 and is scheduled to be available in early April. This new model is backed by Canon USA’s Three-Year Limited Warranty and exclusive Projector Protection Program (“Triple P?). Triple P is a FREE service program that provides a loaner projector of equal or greater value in the event that a qualifying unit is in need of repair. Triple P is available on all Canon projector models during the Three-Year Canon USA Limited Warranty period.*

For more information please visit www.usa.canon.com/projectors

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of “100 Best Global Brands.” Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
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†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Specifications, availability and prices subject to change without notice. Actual prices are determined by individual dealers and may vary.

* Loaner units based on availability. Program subject to change at any time without given notice. Contact the Canon Customer Support Center at 1.800.828.4040 for complete details.

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