A virtual press conference from Sound & Video Contractor

Toronto Travellers Get the Picture – Digital Signage Case Study

Digital Signage Application at Toronto Subway

The Customer
The ONESTOP Media Group (OMG) is the digital signage network operator for the Toronto Transit Commission (TTC), which manages all the public transport in Toronto. TTC’s three main arms are buses, trams and subways.

The Challenge
To install a multimedia distribution system that will deliver real-time information via 1,500 screens to be located throughout the subway system. The up to the minute information is to include subway updates, safety alerts, news, sports, weather, entertainment and advertising. This content will be displayed to over one million passengers a week.

The Minicom Solution
Minicom installed its CAT5-based Audio Visual Display System (AVDS) to enable content distribution from players to the hundreds of screens. The AVDS is a powerful solution delivering crystal clear, real-time content to distances of up to 110m/ 360ft from the player over. CAT5 cable. The advantage of CAT5 lies in its ability to transmit high bandwidth content within a low density, easy to install cable. The system is entirely hardware-based and network independent while not requiring the installation of any software.

The Benefits
Surveys have confirmed increased commuter satisfaction as a result of the up-to-the-minute information, which makes the journey more entertaining and more informed. TTC now has the opportunity to reach a captive audience with a mass reach via direct target marketing capabilities. The network brings in a great deal of advertising revenue which has helped the system achieve self-sufficiency. ONESTOP has received both national and international media recognition for its advertising network winning the Enabling Technologies award from the Canadian Marketing Association – the first time for a digital signage network.

Download “Toronto Travellers Get the Picture” Case Study

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Case Studies, Digital Signage, News

Triad Speakers, Inc. Unveils New Speaker for Dolby Atmos Sound
Clay Paky Sharpys and grandMA2 Consoles Hit the Road with Journey and the Steve Miller Band’s Summer Tour
LA MARINA NYC’S OUTDOOR EVENTS THRIVE WITH D.A.S. AUDIO
PESA Awarded New GSA Contract, Continues Long-Term Support of U.S. Federal Agencies
Summerfest, and the Mixing is Easy on DiGiCo
Harmonic Reaches New Encoding Milestone With 100,000 Channels of Electra(TM) Encoder Shipped
Biamp Systems Announces White Paper Examining Role of Huddle Rooms in Corporate Environment
High Resolution Audio to Be a Major Focus at 137th Audio Engineering Society Convention
Video Devices Steps into the Spotlight for its First IBC Show
FSR’s New LITE-IT Enclosed Box Light Named Winner In rAVe’s 2014 Annual Best of InfoComm Awards

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

March 2010
M T W T F S S
« Feb   Apr »
1234567
891011121314
15161718192021
22232425262728
293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication