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Case Study: SceneStudio 1×3 Credit Union Messaging System

1×3 Sidewalk Communication System

Situation
Grow Financial, located in Tampa Bay, Florida, with $1.6b in assets, 18 branches and 156,000 members is one of the largest credit unions in the United States. When one of their premier locations re-located into a shopping plaza they were concerned that visibility of their brand would suffer in a congested shopping area.

Solution
The marketing team at Grow Financial determined that sidewalk facing displays would be an excellent method of improving visibility in their new location, especially with a busy Publix Super Market next door. Grow Financial was already familiar with digital signage and had it in use at a few locations, but their in-branch solution didn’t have the ability to display a message using the desired multi-display configuration. Brian Holloway, the Marketing Manager at Grow Financial, began a search for a digital signage solution that could meet their communication goals but with so many solutions available selecting the right one was a difficult task so they turned to Gregg Dixon, the owner of AV Specialists in Clearwater, Fl. As a RidgeLogic Select Reseller Partner, AV Specialists was aware of the various ways SceneStudio could be deployed and recommended it to Grow Financial.

To round out the communication solution three 52? professional-grade LCD displays were deployed using a portrait orientation in the windows facing the sidewalk and parking lot and attached to a single media player outfitted with a NVIDIA quad output video card. Multimedia content developed by the Grow Financial media team advertises auto loan products, credit card deals and promotes their suite of student services. The advertisements are a mix of still images and animated messages and by using a single media player they playback independently with a discreet message on each display or as a single message spanning all of the displays.

Results
The marketing team at Grow Financial is impressed with the multimedia messages and how often passersby look at the multi-display system. The displays are getting noticed and Grow’s brand image is enhanced, helping them stand out from all their competitors that have not adopted digital signage technology as a communication solution yet. Due to the success of the SceneStudio solution Grow Financial is planning additional window-based systems as well as in-branch communications that complement them.

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