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SENCORE to Roll Out New Branding Campaign and New Products at the 2010 NAB Show

SIOUX FALLS, S.D. — March 30, 2010 — Visitors to the SENCORE booth (SU4310) during the 2010 NAB Show can expect to see exciting changes and product developments including innovative solutions for flexible signal processing, multiplexing, testing, and monitoring, as well as a new corporate brand. In addition, SENCORE will debut its Technology Bar, staffed with company engineers and experts who will be available throughout the show to answer questions and address technical and application-specific queries.

“As part of a major branding initiative, we are excited to kick off the SENCORE brand-identity campaign during the 2010 NAB Show, where we’ll also be unveiling several innovative products aimed at the broadcast, cable, and satellite markets,” said Joe Sucharda, SENCORE vice president of marketing. “We are a fast-growing technology company with key customers and partnerships within the industry, and our new look and product offerings reflect our leadership position in both video delivery and signal processing.”

With more than 50 years of success in engineering design and technology, SENCORE is an engineering leader in the development of high-quality signal transmission solutions for the broadcast, cable, satellite, IPTV, telecommunications, and professional audio/video markets. The company’s slogan, “Where Content Meets Technology,” plays out in installations around the world as SENCORE products make critical contributions throughout the content delivery continuum — from production and contribution to transmission and reception.

During the 2010 NAB Show, the company will unveil its first DVB-S2 modulator, a cost-effective family of fixed-format receiver/decoders, and a multichannel transcoding platform that delivers high reliability at an unbeatable cost-per-channel. Packaged in a two-channel, 1RU chassis, SENCORE’s new SMD 989 DVB-S2 Modulator performs multistream DVB-S2 modulation for video and audio broadcast delivery via satellite. The SMD 989 delivers one or two independent DVB-S2 modulations with up to six streams in each, with no need for outboard devices. The compact single-rack SMD 989 minimizes transponder usage, saves space, reduces cabling and troubleshooting, and lowers the cost of up-front investment.

SENCORE’s IRD 3000 series of cost-effective receiver/decoders distributes video services in any network with a targeted application. Suitable for the international and domestic broadcast, satellite, cable, hospitality, and IPTV markets, SENCORE IRD 3000 receiver/decoders fit easily into existing SD infrastructure and offer facilities a cost-effective, field-upgradable path to HD for the future. The new TXS 3453 Transcoder offers real-time, best-in-class transcoding in a reliable, high-density 1RU chassis. With a configurable search engine and multichannel architecture, the SENCORE TXS 3453 provides broadcast, cable, and satellite operators with the most cost-effective solution for their specific transcoding needs.

Attendees of the 2010 NAB Show can stop by the SENCORE booth (SU4310) to receive an individual demonstration of the new product lineup, talk directly with a SENCORE engineer, and discover where content meets technology.

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About SENCORE
SENCORE is an engineering leader in the development of high-quality signal transmission solutions for the broadcast, cable, satellite, IPTV, telecommunications, and professional audio/video markets. The company’s world-class portfolio includes video delivery products, system monitoring and analysis solutions, and test and measurement equipment, all designed to support system interoperability and backed by best-in-class customer support. SENCORE meets the rapidly changing needs of modern media by ensuring the efficient delivery of high-quality video from the source to the home. More information is available at www.SENCORE.com.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

ENDS

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