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CANON U.S.A. STRENGTHENS ITS LINE OF MEDICAL EDUCATION PROJECTORS WITH THE LAUNCH OF THE REALiS SX7 MARK II D

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LAKE SUCCESS, N.Y., March 30, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today announced the latest addition to the award-winning REALiS Multimedia Projector lineup, the SX7 Mark II D with DICOM Simulation Mode. In the medical-education field viewing monochrome digital X-Rays, CAT Scans and MRI’s with accurate color and precise detail is of the highest importance and the REALiS SX7 Mark II D is able to meet this need on a scale much larger than traditional monitors.

“In the medical-education field, the need to display images with accurate color reproduction and precise detail is mandatory,? said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “With the new REALiS SX7 Mark II D, educators can be confident that whether in a classroom, conference room or other setting, the image being projected will be of the highest quality.?

The DICOM Simulation Mode on the REALiS SX7 Mark II D simulates the results of devices compliant with the Digital Imaging and Communications in Medicine (DICOM) Part 14 standardized display function for display of grayscale images. This special mode allows users to calibrate directly on the projector using 21 different levels of gamma adjustments. This flexibility is significant as calibrating in a classroom, conference room or any other environment can be challenging when ambient light varies. While not cleared or approved for medical diagnosis, this projector is ideal for medical educators who need to display large images to properly train students and conduct lectures/conferences.

Like all REALiS Projectors, the SX7 Mark II D offers Canon’s advanced LCOS technology which is best known for producing film-like images and video. This state-of-the-art technology, combined with the projectors native SXGA+ high resolution (1400×1050) and impressive 4000 lumens of brightness, helps deliver images with exceptional color reproduction, fine lines and crisp small text (even as small as 7 point). Additional key features include:

• Genuine Canon 1.7x Powered Zoom/Focus Lens for ease of projector placement
• DVI-I Terminal ensures a true digital connection for high quality images and video
• Quiet Operation as this model produces only 31db (in Quiet Mode)
• Support of both Adobe RGB and sRGB color spaces

Availability and Warranty Information
The REALiS SX7 Mark II D Multimedia Projector has a suggested list price of $7,799, and is scheduled to be available in April. This new model is backed by Canon USA’s Three-Year Limited Warranty and exclusive Projector Protection Program (“Triple P?). Triple P is a FREE service program that provides a loaner projector of equal or greater value in the event that a qualifying unit is in need of repair. Triple P is available on all Canon projector models during the Three-Year Canon USA Limited Warranty period.

For more information please visit www.usa.canon.com/projectors.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of “100 Best Global Brands.” Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
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†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Specifications, availability and prices subject to change without notice. Actual prices are determined by individual dealers and may vary.

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