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Saving Money at the Mall | Digital Signage Case Study

Minicom Digital Signage EDSA mall installation

The Customer
One of the biggest malls chains in the world, boasting both the largest and second largest malls on earth, wanted to uplift the look of six large malls in the Philippines through high-end digital signage deployments. The malls had been using players on screen but found this limited the number of screens to which they were able deploy due to the cost of player equipment, software licenses, as well as operations and management.

The Challenge
For every content source there was to be between 4 and 14 screens and all screen clusters had to be synchronized. The malls had huge floor spans and the system had to be able to narrowcast over long distances. Prestige e-Media, the
largest digital advertising company in the Philippines approached systems integrator BrightBox for a solution. BrightBox suggested deploying digital signage distribution systems that would significantly help lower costs by drastically reducing the number of players and player software needed. After testing many systems BrightBox selected Minicom’s DS Vision® 3000 because it was capable of narrowcasting to dozens of screens up to 600m away with no signal loss.

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