A virtual press conference from Sound & Video Contractor

Zurich’s “50 digital bars? | Digital Signage Case Study

Zurich’s 50 digital bars digital signage case study

The enthusiastic team at Switzerland’s screenIMAGE had a vision and a corresponding business plan: a wide-area digital display network across 50 select, upscale bars that would generate sales and increase profits for all parties using Point of Sales (POS) advertising.

screenIMAGE therefore needed to come up with a pricing model that wouldn’t cost the bars any cash outlay. The company decided to fund the installation of the screens, to generate income by selling advertising, and to share profits from the advertisers with the bars. Today this is a very common pricing model for digital signage applications but again, at the time, it was as revolutionary as the idea of the application itself.

The challenge
In the end that is exactly how it happened. screenIMAGE found partners who believed in their project and helped them get it off the ground, and with a relatively small initial budget, they were able to install screens in their select 50 bars & clubs. Partners included hardware manufacturers such as Minicom, financial partners, and content partners.

The pricing model
ScreenIMAGE funded the installation of the screens. Advertisers would pay them to screen content at the bars. In return for broadcasting the advertising, the bars received a percentage of the time to narrowcast their own content, including menu specials, upcoming events, and photo galleries from previous events. The bars would profit from customer response to the POS advertising, and income from the advertisers would go at first towards paying of the initial costs and eventually to profit for the integrators.

Read the “Zurich’s “50 digital bars?” case study in detail

Sennheiser and Full Compass to Co-Sponsor Recording Clinic Featuring Leslie Ann Jones of Skywalker Sound and Wolfgang Fraissinet of Neumann
‘The Bachelorette’ Co-DP Andre Martinez Lights on Location with Zylight F8 LED Fresnel
WSDG A HIT FOR HONG KONG’S METROPLEX AT KITEC
Flux releases IRCAM SPAT v3 for AAX/AU/VST
Montreal Jazz Festival Front Loaded With Yamaha Consoles
HARMAN’s AKG WMS4500 Wireless Microphone System Delivers True Sounds to Danny Janklow’s Sound Barrier
DPA Microphones Announces Trade-Up to d:fine Promo
Seattle’s Iconic Comet Tavern is Reborn with Mackie DLM Series Sound
PreSonus Helps Avengers S.T.A.T.I.O.N. Come Alive
World Bank Counts on ICONYX

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

April 2010
M T W T F S S
« Mar   May »
 1234
567891011
12131415161718
19202122232425
2627282930  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication