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A virtual press conference from Sound & Video Contractor

GEPCO INTERNATIONAL AND GENERAL CABLE: EXHIBITING WITH THE PERFECT BLEND AT NAB 2010

DES PLAINES, ILLINOIS, MARCH 30, 2010 — Gepco International (NAB Booth C5643), an industry-leading manufacturer and provider of high-end cabling solutions for the professional broadcast and entertainment markets, was acquired in August 2009 by General Cable (NYSE: BGC), one of the most geographically diversified industrial companies. Through their combined efforts, Gepco and General Cable offer the perfect blend of professional broadcast products, as well as a complete line of copper and fiber interconnect and cabling solutions.

The Gepco® Brand of high-end broadcast cable products is one of the most well-known and respected brands in the professional broadcast industry with an outstanding reputation for unsurpassed quality and performance. Gepco products are critical components to the professional broadcast industry’s continuing innovation in broadcast technologies such as the next generation super- or ultra-high-definition video.

“With Gepco and General Cable partnering, our professional broadcast and specialty electronic cable business expects to significantly expand its share of this important U.S. market. We will also leverage General Cable’s global sales infrastructure with our technically superior Gepco Brand of multimedia cables in markets all over the world. We expect the market for these products to grow at roughly two times GDP in the United States and somewhat higher internationally due to ongoing global analog-to-digital conversions,? said Gary Geppert, Vice President of Technology, Gepco Brand Products.

Jay Lahman, Vice President and General Manager of Gepco and Carol® Brand Products, General Cable, said, “We are pleased that Gary Geppert, the company’s founder and a recognized innovator in the industry, is at the forefront of our strategic efforts. He has built Gepco into a technology leader in the professional broadcast industry and will continue to lead our efforts to develop new and innovative products.?

Gepco offers a complete line of professional broadcast, entertainment, audio and video cable; cable assemblies in both standard and custom configurations; interconnect and cable-related accessories; and a full line of optical fiber solutions. For more information about these and other Gepco Brand and General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

Come see what’s brewing at our 2010 NAB Show Booth C5643 April 12-15 with Gepco and Carol Brand products. Gepco & General Cable.. Providing the Perfect Product Blend.

Gepco International, with headquarters in Des Plaines, IL, and distribution centers in Burbank, CA, and Clifton, NJ, has been a leading manufacturer of studio, stage and broadcast AV cables and cable assemblies for over 28 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

General Cable (NYSE:BGC), a Fortune 500 Company headquartered in Highland Heights, KY, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets. For more information about Gepco and other General Cable products, contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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