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GEPCO® INTERNATIONAL ANNOUNCES INVISO AS EXCLUSIVE LATIN AMERICAN REPRESENTATIVE

LAS VEGAS, NEVADA, APRIL 12, 2010 — Gepco International (NAB Booth C5643) is pleased to announce that it has appointed Inviso as its exclusive representative in Latin America.

“Inviso’s reputation for outstanding support and their commitment to providing Latin America with the latest broadcast technologies make them the perfect choice to serve our broadcast customers in Latin America,? said Glen Powers, Director of Sales, Gepco® Brand Products.

Inviso is a provider of high technology video, audio and data transport; signal management and display solutions for television broadcast, telecommunications, cable television and video production. With 15 years serving the Latin American broadcast market, Inviso provides comprehensive customer support, systems integration and after-sale service as well as installation and technical support in each country.

“The use of high standard cable for the broadcast industry in Latin America is a natural necessity in our marketplace; Gepco is well known for providing high quality products, addressing any necessity in the market with the highest standard,? said Jose Luis Reyes, Vice President of Sales and Operations, Inviso. “This new agreement for exclusive representation in Latin America will enhance our services and provide connectivity solutions in addition to natural synergy with our other high-end brands. We are very excited about the prospect of teaming up with Gepco and General Cable.?

Gepco International, with headquarters in Des Plaines, IL, and distribution centers in Burbank, CA, and Clifton, NJ, has been a leading manufacturer of studio, stage and broadcast AV cables and cable assemblies for over 28 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories. Gepco was acquired by General Cable in August 2009.

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets. For more information about Gepco and other General Cable products, please contact your local sales representative or visit our Web site at www.gepco.com or www.generalcable.com.

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