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Landmark Cinemas of Canada Selects Christie 4K-Ready Projectors to Meet Heavy Demand for 3D

Christie announced that Landmark Cinemas has selected Christie Solaria Series 4K-ready digital cinema projectors for installation in six multiplexes across Western Canada. Landmark Cinemas will thrill audiences with the latest 3D box office hits using the Christie CP2230 and Christie CP2220 projectors, which utilize Academy Award*-winning DLP Cinema® technology from Texas Instruments (TI) (NYSE: TXN). Landmark Cinemas is Canada’s largest regional movie exhibition circuit, headquartered in Calgary, Alberta.

Privately owned and operated since 1965, Landmark Cinemas currently operates 31 cinema complexes, with a combined total of 108 screens in 27 locations throughout western Canada and the Yukon. The partners that make up the ownership group have strong roots to film exhibition. Their passion for the movies trickles down to all of their 600+ employees.

“Every Landmark Cinemas theatre offers its customers the very best in entertainment value. We strive to make the theatre-going experience the best possible,” said Neil Campbell, COO and Partner, Landmark Cinemas of Canada. “3D has become an enormous game changer that has revived the exhibition industry. Now, with the additional Christie projectors, we can maximize our 8- and 10-screen complexes by doubling up our 3D presentations.”

Campbell noted that he has been working with Christie for nearly three years, and the relationship has grown every year. “We consider Christie our partner and part of our family. Landmark Cinemas selected Christie based on the quality of its products and the dedication of the Christie team. The key to purchasing the Christie Solaria Series for our 3D presentations was the fact that they are 4K-ready. In addition, they offer the best options in the industry, at the lowest cost of ownership. Christie has proven to us that they can deliver whatever we need, when we need it,” Campbell said.

Preparing for the future, Landmark Cinemas has plans for three new multiplexes to be built in Western Canada in 2011. “These new theatres will be 100% digital and 100% Christie digital projectors,” Campbell stated.

King Cinema Services, a division of Landmark Cinemas, installed the Christie CP2220 and Christie CP2230 projectors. They also recently installed Christie LW400 digital projectors for on-screen advertising. “For the pre-show world, we always use Christie projectors,” Campbell explained.

“Landmark Cinemas has its finger on the pulse of the exhibition industry. They are constantly exploring new ways to service the communities in which they are located,” said Dave Muscat, Sr. Director of Sales, Christie Digital Systems Canada, Inc. “As digital deployment moves across Canada, Christie continues to support the vibrant independent sector with the widest choice in 3D projection solutions, image brightness and resolution, while also delivering the highest return on investment.”

* On Saturday, February 20, 2010, the Academy Board of Governors bestowed the 2009 Scientific and Engineering Award (Academy Plaque) to four individuals responsible for the color accuracy of Texas Instruments (TI) (NYSE: TXN) DLP Cinema projectors.

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