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SIM2’s PROC4 Pro Cinema Series model in the Main Piazza

Home Cinema and Professional Cinema models demonstrated during Italian Expo

Miramar, Florida—June 14, 2010—SIM2 USA is pleased to announce its recent participation in the Italian Expo, held May 21–23 at Hall A of the George R. Brown Convention Center, in Houston, Texas. This was the second year for the family-friendly Expo, a full-scale showcase highlighting the best of Italy in the areas of food, wine, tourism, design, fashion, art, and entertainment, with over 150 exhibitors from Italy and the U.S.
Expo visitors were treated to demonstrations of projectors from SIM2’s Home Cinema and Pro Cinema series: respectively, the Grand Cinema C3X LUMIS and the PROC4. Like the LUMIS, the Pro Cinema PROC4 is a compact, three-chip, full HD (1080p) DLP-based projector. It differs from its Home Cinema sibling in having been specifically designed to meet the rigorous requirements of emerging digital cinema and postproduction applications. The projectors were used in three different locations at the Expo:

1. The Design Area featured a C3X LUMIS in Racing Red with a six-foot screen showing promotional videos from nv4Design and SIM2. The living space was created using modern Italian furniture.

2. The Automotive Area featured a PROC4 with 10-foot screen showing promotional videos from Ducati, Ferrari, Lamborghini, and SIM2.

3. The Main Piazza featured a PROC4 with a10-foot screen showing promotional videos from the Italian Tourist Board and SIM2.

On Saturday afternoon, show attendees were able to experience the Champion’s League Soccer final between Inter Milan and Bayern Munich, with images courtesy of the PROC4 on the 10-foot screens located in the Main Piazza.

“We were very pleased to support this event. As an Italian company specializing in luxury home cinema, it was a natural fit for us to be alongside brands such as Ferrari, Lamborghini, and Ducati,? said Mark Franks, SIM2 USA’s Marketing Manager.

“We once again proved that SIM2’s products can be used in real-world situations, such as a brightly-lit exhibition hall, and produce excellent results,? Franks continued. “We believe it’s time for projectors to step out of the shadows and take their rightful place as the centerpiece for all home entertainment systems—regardless of ambient light levels. And SIM2 has a line-up of products that will help consumers achieve this.?

For more information, please visit www.sim2usa.com

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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