A virtual press conference from Sound & Video Contractor

INSPIRIT CREATIVE BOOSTS PRODUCTION VALUES WITH FUJINON HAe10x10 DIGITAL CINEMA LENS

jay-kriss-hae10×10-ha18×7-jpeg.jpg

Jay Kriss using the Fujinon HAe10x10 E-Series digital cinema zoom lens on location in western Kansas for the feature documentary, Harvesting the High Plains.

WAYNE, N.J., June 30, 2010 – With 32 years of DP and camera experience, cinematographer Jay Kriss is stepping up the quality of his cinematic product with the Fujinon HAe10x10 E-Series digital cinema zoom lens. Along with producer Sydney Duvall, Kriss is part of the production team at Inspirit Creative, which regularly shoots features, documentaries, and stock footage.

Kriss is using the HAe10x10 primarily with the Panasonic AJ-HP3700 P2 HD VariCam. “With the Fujinon HAe10x10, we’re changing the way we produce our work for features and television,? said Kriss. “The glass is where it all begins, and this Fujinon lens raises the production value our work by a factor of 100.?
One of the projects for which the HAe10x10 was purchased is Harvesting the High Plains, a feature-length documentary currently in production for public television. A period piece focusing on the development of the wheat industry in western Kansas, it tells the tale of how the great American desert was transformed into the bread basket of the world. “For a project like this, depth of field is very important along with the speed of the lens,? said Kriss. “The HAe10x10 is an extremely fast lens and it opens opportunities for us that are amazing.?

Duvall is enthusiastic about the dramatically different look the new lens will provide. “It’s unprecedented,? she said. “Hopefully, with this lens, we’re going to be a trendsetter and bring some new energy into the industry by getting back to what filmmaking is all about – the quality of the image.?

Inspirit Creative recently purchased the HAe10x10, along with the Fujinon HA18x7.6BERM Premier Series lens and the Panasonic AJ-HP3700 P2 HD VariCam camera package through Digital Video Group Inc. out of Mechanicsville, Va. For Kriss and Inspirit Creative, capturing the highest quality image is of paramount importance. “We want to adjust our image at the lens as opposed to using programs inside the camera – or worse, fixing it in post production,? said Kriss. “The only way to do that is with an extremely high quality lens. Our goal is to develop a lens package, led by the Fujinon HAe10x10, that allows us to take the image to the next level.?

In addition to documentaries and features, Inspirit Creative shoots an enormous amount of stock footage for cinematic purposes. For the next two years, Kriss will be shooting all over the country for stock clients including Framepool and Global ImageWorks. “The Fujinon HAe10x10 allows us to shoot images that can easily be integrated with 35mm film, 16mm film, or any of the HD formats that are out there in standard compression,? he said. “The nice thing about having this package is that is makes us independent. We don’t have to go down to the rental house for a lens. We’re set and ready to roll.?
Visit www.jaykrissfilmhd.com.

About Fujinon
Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about Fujinon broadcast and communications products, call (973) 633-5600 or visit our web site at www.fujinonbroadcast.com.

Digital Video Group, Inc. Visit www.digitalvideogroup.com

# # #
Fujinon, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600.
Fax: 973-633-5216. Web site: www.fujinon.com.

(As per the announcement distributed on June 28, FUJINON INC., a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets, announced that, effective July 1, 2010, it will become FUJIFILM Optical Devices U.S.A., Inc., a newly formed subsidiary of FUJIFILM North America Corporation.)

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

HARMAN’s Studer Introduces New MADI Card to Accompany D23 I/O System
Apple Invites Larry Fishman To Speak At Special Employee Presentation
Masque Sound Takes Off with First National Tour of the High-Flying Hit Musical Comedy, Pippin
Sennheiser launches Dante™ card for Digital 9000 wireless microphone system
HARMAN’s Studer: IBC Debut of D23m I/O System For Huge Channel Count
Electrosonic Welcomes Josh Cottrell as System Consultant for the Entertainment Market
Quantum Introduces Extended Online Storage Architecture Combining High Performance With Unlimited Scalability for Content Workflows
Shotoku Broadcast Systems Announces New SmartTrack System at IBC 2014
HARMAN’s Studer Leads the AoIP Race With AES67 Integration via Digigram Interface
Digigram to Demo 4K Real-Time HEVC Video Encoder Based on KALRAY Manycore Processor Array Chip at IBC2014

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

July 2010
M T W T F S S
« Jun   Aug »
 1234
567891011
12131415161718
19202122232425
262728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication