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A virtual press conference from Sound & Video Contractor


cla post event1 — GRAMMY® winner discusses Waves Chris Lord-Alge Artist Signature Collection —

KNOXVILLE, TN, July 22, 2010 — The Waves Masters on Tour event series held special sessions featuring legendary mixer Chris Lord-Alge on the evenings of Saturday, July 17, 2010, at Sterling Audio in New York City’s Chelsea Market, and Monday, July 19, 2010, at Sweetwater Music in Fort Wayne, Indiana. For over 20 years, the GRAMMY® winner has been the mixer of choice for rock and roll royalty, with credits including Green Day, U2, Nickelback, Foo Fighters, Bon Jovi, Pink, Alanis Morissette, Dave Matthews Band, All American Rejects and countless others. At these Waves events, Lord-Alge discussed and demonstrated his latest collaboration with Waves, the Chris Lord-Alge Artist Signature Collection. A rare opportunity to hear from the man whose name is synonymous with hard-hitting, radio-ready rock, the events gave attendees a sneak peek under the hood of these powerful application-specific audio plugins, and the chance to learn more about Lord-Alge’s unique approach to mixing.

cla post event2The sessions featured a wide range of attendees, from college students and music business professionals to hobbyists and rock aficionados, all paying close attention as Lord-Alge deconstructed his mixing methods and demonstrated live how he uses his Artist Signature Collection plugins.

Scott Simon, Waves North American Accounts Manager and Products Specialist, stated, “These events were each a smash success. The turnout was great, with capacity crowds listening attentively and asking great questions. At both sessions, attendees were thrilled to see this master at work and experience the new Waves new tools in action.?

About the Chris Lord-Alge Artist Signature Collection
Created from CLA’s custom processing chains, the Waves Chris Lord-Alge Artist Signature Collection gives users an all-access pass to Lord-Alge’s hard-hitting, radio ready sound. Included are six application-specific plugins with dedicated tools for bass (CLA Bass), drums (CLA Drums), effects (CLA Effects), vocals (CLA Vocals) guitars (CLA Guitars), and acoustic instruments (CLA Unplugged).

For more information, please visit www.waves.com.

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