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A virtual press conference from Sound & Video Contractor



SEATTLE, WASHINGTON – JULY 2010: Owned by the Heavy Restaurant Group, Purple Café is a well-established wine bar and upscale restaurant in the Seattle, Washington area. It recently added its fourth location in Bellevue, Washington, with adjacent space for two additional Heavy Restaurant Group concepts – Barrio a Mexican restaurant and Lot #3 a cocktail and appetizer establishment. Because the owners were dissatisfied with many aspects of the sound systems in the earlier locations, they approached things a little more carefully this time. They hired local A/V contractor Morgan Sound, who installed a centralized system for all three retail locations based around two cost-effective, but immensely powerful, Symetrix Zone Mix 760 processors.

“The architecture and interior design of the spaces relies almost exclusively on steel, concrete and glass,” explained Stephen Weeks, the Morgan Sound engineer who designed and managed the project. “Neither of those materials are very hospitable to sound, and the other locations suffer for it. There were too few zones with too few loudspeakers. Additionally, the speakers had very wide coverage patterns. This resulted in a lot of reflections, which diminished the intelligibility of the systems.”


The new system that Weeks designed is decidedly more focused and distributed. Rather than deliver general energy to the room, Weeks delivers energy directly to the patrons. From a centrally located office location, three computers designated for each restaurant to run iTunes, Roxio, or similar programs. That very simple input source feeds two Symetrix Zone Mix 760s, which provide input processing, routing logic, and four output zones per restaurant. “I focused quite a bit on the needs and characteristics of each specific zone,” said Weeks. “Each uses different levels, equalization, filtering, and dynamics to tame the acoustical signature of the space.”

The output from the Zone Mix 760s feeds three QSC CX204 four-channel amps. A raft of JBL Control ceiling speakers make good on Weeks’ distributed solution: eight Control 24CTs, eight 47CTs, and twenty-four 47HCs. Simple 10k and 70-volt volume pots provide the only control the user needs over this wonderfully simple system.

The original plan was no more elaborate than this, but the owners added on a multi-purpose room during the execution of the project. “They wanted to be able to offer space for private parties,” explained Weeks. “We integrated some A/V functionality, including microphones, iPod inputs, projectors, DVD players and computer hook-ups. Two AMX touch-panel interfaces allow users to combine rooms, select input sources, control output volume, video devices, and the like.” The Symetrix Zone Mix 760s provide all of the input processing, logic, and speaker processing for the multi-purpose room, as well.


Weeks acknowledged that there are a multitude of DSP manufactures with products that could have worked in this situation. “As with anything, you have to calculate the benefits relative to the costs, and in that light, the Symetrix Zone Mix 760 was the obvious frontrunner,” said Weeks. “There is nothing else out there with a comparable feature set at such an affordable price. The flexibility is astounding, and I had no trouble creating an ideal system for the Heavy Restaurant Group. In addition, we at Morgan Sound have always enjoyed the bulletproof reliability of the Symetrix and SymNet products.”

For over three decades, sound system designers, broadcasters and sound engineers have relied upon the performance, value and reliability of the Symetrix suite of audio routing and processing products.

Symetrix continues to set the benchmark in sound quality, and user-friendly control interfaces, while providing legendary reliability hand in hand with our commitment to non-stop innovation.

You’ll love the ease of doing business with our incredible team of audio and business professionals, who excel in their commitment to serve our customers at the highest level from start to finish, again and again.

Innovative Audio Routing and Processing Solutions – Engineered by Symetrix

For more information on professional audio products from Symetrix, SymNet, Lucid and AirTools please call (425) 778-7728 or refer to websites, www.SymetrixAudio.com, www.SymNetAudio.com, www.AirToolsAudio.com and www.LucidAudio.com.

The following terms are trademarks ™ of Symetrix Inc., Symetrix(tm), AirTools(tm), SymNet(tm), Lucid(tm), all rights to these trademarks reserved.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


July 2010
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