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New FrontRow Lasso Classroom Sound System Ties More Multimedia Audio Together

A typical FrontRow Lasso system

The FrontRow Lasso classroom sound system (shown here with infrared speakers) offers multiple audio inputs, page override capability, and impressive stereo sound quality for intensive multimedia applications

PETALUMA, Calif. – August 2, 2010 – FrontRow has begun shipping a new classroom amplification system this week. Called FRONTROW LASSO, it is designed to be the workhorse option for schools with above-average connectivity needs. Through four audio input options — plus two more through the system’s wireless mics —LASSO can help schools get more impact out of their DVD, MP3, and streaming media in full stereo. In addition, an easy field-installable page override module lets schools mute the LASSO system whenever the central office makes an important announcement.

“More and more K-12 classrooms are becoming small media centers,? says John Merline, Marketing Director at FrontRow. “LASSO helps schools get the absolute best from their audio investment.? What makes this possible is LASSO’s combination of greater connectivity — three audio inputs in the back for permanent connection to DVD players and computers, plus a handy 3.5mm jack in the front for quick connection to iPods and other small devices — and an amplifier that’s tuned for very rich, full-stereo multimedia sound reproduction.

LASSO also ties into the school public address (PA) system — an optional page override module mutes the sound system whenever an announcement is made over the PA.

According to Merline, FRONTROW’s goal with LASSO continues to be making the product extremely easy for teachers and techs. In common with its sister product, the FRONTROW PRO DIGITAL, LASSO offers one-touch operation. “That means that teachers only need to turn on the microphone to start teaching,? says Merline. “They never really need to touch the receiver itself because it automatically wakes up from an energy-saving sleep mode when the mic turns on, and then goes back to sleep when the mic gets turned off.? The receiver also comes in a classroom-friendly color — green — to help make the product even less intimidating for students and teachers.

FRONTROW reports that the LASSO is UL-listed, on track for qualification under the emerging ENERGY STAR standards for commercial amplifiers, and compatible with the last three generations of FRONTROW infrared mics, so it’s easy to upgrade receivers without necessarily changing the rest of the school’s set-up.

The suggested educational price of a typical FRONTROW LASSO package is US$1199.

About FRONTROW

Headquartered in Petaluma, California, FRONTROW focuses on using classroom amplification (sound field) technology to improve students’ listening success — resulting in better behavior, comprehension, test scores, and teacher vocal health. Educational Underwriters has vetted the research behind FRONTROW products. For more information, please visit www.gofrontrow.com.

FrontRow is part of the William Demant Group, founded in 1904 as a hearing aid company. Listed on the Copenhagen Stock Exchange (CSE3247), William Demant comprises a group of international companies that develop, manufacture, and sell innovative and highly advanced technological solutions in the hearing healthcare and educational field. Through 45 Group companies located in over 20 countries, consolidated sales exceed US$1 billion.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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