Shanghai USA

Attracting over two million visitors in its first two months of operation, the USA Pavilion at Expo 2010 Shanghai China delivers its Rise to the Challenge theme in a series of Hollywood-style, multi-dimensional presentations that tell the story of the American spirit of perseverance, innovation and community building.

Electrosonic rose to the challenge of a very compressed schedule to provide BRC Imagination Arts with system technical design, engineering, fabrication, installation, encoding and show technical programming for the AV and control systems in the pavilion lobby, preshow and main show theater. BRC was the show designer and producer and created all content for the USA Pavilion. Electrosonic also coordinated the installation of the exterior, custom-framed Panasonic LED video display that showcases clips. more