— Omega Sales of Wheeling, Illinois, is the latest rep to be added to the Genelec Custom Installation Systems sales force —

NATICK, MA, August 13, 2010 — Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has added Omega Sales, Inc., of Wheeling, Illinois, to its growing family of manufacturer’s representatives. Bart LoPiccolo, Genelec National Sales Manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors. Omega Sales will represent the territory of Illinois and Wisconsin. Company principals Gary Kumpf and Steve Ekblad will be leading the efforts.

The addition of new, dedicated Genelec reps in this region underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on the appointment of Omega Sales, LoPiccolo stated, “We are extremely proud to have added Omega to our Genelec family. Omega has a strong presence in the market, and their expertise and support capabilities make them an excellent fit for Genelec. Company representatives Gary Kumpf and Steve Ekblad are extremely qualified, and they will not only assist us in increasing brand visibility and market penetration in their territories, but they will also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.�