A virtual press conference from Sound & Video Contractor


trev beats — When this acclaimed drummer, and heir to a rich musical legacy, wanted to build his own definitive recording palace, he turned to GC Pro —

WESTLAKE VILLAGE, CA, August 19, 2010 — Trevor “TrevBeats? Lawrence Jr. has drummed with the brightest talents in the R&B universe. Both on tour and in the studio, he has worked with Mariah Carey, Lionel Richie, Dizzy Gillespie, Ashanti, Jennifer Lopez, Taj Mahal, Dr. Dre, Snoop Dogg, Macy Gray, The Temptations and more. Trevor knows music and he knows recording gear – his father, Trevor Lawrence Sr., is regarded as one of music’s most renowned songwriters, tenor saxophone players and horn arrangers, having played with artists as diverse as Marvin Gaye, Lynyrd Skynyrd, B.B. King and Ringo Starr, and having co-written such hits as the Pointer Sisters’ “I’m So Excited.? The family’s musical legacy extends further – Trevor Jr.’s mother sang with the Supremes, and his grandfather was a member of gospel vocal group pioneers The Dixie Hummingbirds. Trevor Sr. still has his own recording facility, Blue Palm Studios, in North Hollywood, where Trevor Jr. first discovered his own passion for professional audio. So when it came time for Trevor Jr. to build his own studio, he turned to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.

GC Pro provided Trevor with a huge array of equipment, including an Digidesign Pro Tools HD 3 system and C24 digital console; the Antelope OCX master clock; Blue Bottle microphone and capsule kit; the API Lunchbox loaded with API and Brent Averill mic pre’s; A Dangerous 2-BUS LT summing mixer; monitoring by JBL, Focal and Yamaha; an Apple Mac® PRO with eight cores of processing; a Universal Audio LA-2A compressor/limiter; Waves Diamond TDM and SSL TDM plug-in bundles; and a Manley 16-channel M162M mic-pre and mixer systems – custom engraved by Manley for Trevor. Only GC Pro had the depth and expertise to source every item on Trevor’s exhaustive list, and do it all at the best prices possible.

The end result, Los Angeles-based Vision Studios, designed with Fred Z of Z Product Guy, opened in mid-June and has already done a large part of the overdubbing for Patti Austin’s next album, with Trevor playing drums and percussion, as well as recording work and production for artists including Snoop Dogg associate Terrace Martin, 7 Aurelius and Alicia & Cheran, working with Trevor’s engineer of 10 years, Rich Niles.

“Having a studio is a family tradition for us,? Trevor says with a gentle laugh. “We all grew up around studios, including my father’s, so it was important to do it right.? Starting last summer, Trevor began working with GC Pro Account Manager James Good, based at GC Pro’s Sherman Oaks location. Trevor had a very clear idea of what he wanted to achieve and what gear would help him accomplish that. Good followed up on all of Trevor’s requests and provided the kind of additional guidance that GC Pro has become famous for. “For instance, James turned me on to the Purple [Audio MC76] 1176 limiter,? says Trevor. “I bounced a lot of ideas off of him, right down to the studio furniture, which came from KK Audio. Literally, I’d say 90 percent of what’s in my studio came through GC Pro. I’m very gear savvy and James was able to keep up with me totally.? Adds James Good, “Trevor would send me an email at 11 o’clock at night and I would reply within minutes, and he liked that. Trevor was making a major, major purchase and not every store could keep up with him. But it wasn’t just about selling equipment – it was about hanging out with him, trying to really understand what it was he wanted to do, and then helping him refine that vision.?

For more information, please visit www.gcpro.com.

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