A virtual press conference from Sound & Video Contractor

Vizrt Partners with LiberoVision for 3D Virtual Sports Replay Solution

Bergen, Norway, Vizrt Ltd. (Oslo Main List: VIZ)

Vizrt (Hall 2, Stand B10), www.vizrt.com, has announced a new partnership with Zurich-based LiberoVision, www.liberovision.com, (Hall 2, Stand C19), a leading global developer of 3D virtual sports enhancements. LiberoVision is integrating its dedicated Libero rendering engine software with Vizrt’s range of content production software. LiberoVision is well known within the sports broadcast community for its Emmy-nominated 3D technology for sports analysis and virtual replays. Customers include ESPN, NBC, BBC, ZDF, Sky Italia and Televisa.

According to LiberoVision CEO, Stephan Würmlin Stadler, many of LiberoVision’s customers are also Vizrt customers, and they were looking for more integration between the two systems. “Our clients are very happy with their Vizrt systems and the features they provide,? explained Würmlin Stadler. “They like the configurability of the Viz Engine renderer and the graphic look and feel of the different software modules. We thought it would be a win/win to bring our state-of-the-art sports enhancement technology together with the customization and interaction that Vizrt products provide. Clients wish to put their own computer-generated graphics and annotations over the imagery created with our rendering system to have their own look and feel. With this partnership, we’re combining the technology our clients want and enabling them to use their experience with Vizrt and LiberoVision to the fullest. We foresee a variety of different exploitations of how our products could work together. We’re very excited about the expanded creativity this will generate for our combined clientele.“

LiberoVision will showcase its Libero Highlight within the Vizrt booth at IBC 2010. Libero Highlight provides realistic 3D replays that are indistinguishable from the images produced by the on-site television cameras. It enables the broadcaster to move the viewer‘s perspective to areas not covered by the in-stadium cameras, such as over-the-shoulder of the quarterback or the birdseye view showing the entire field. The software combines 3D replays with dynamic telestration for live game analysis. It does not require any additional infrastructure in the stadium, making it suitable for both remote productions and for fully-featured studio applications. http://www.liberovision.com/?t=pro_highlight

At IBC, LiberoVision will introduce its new Libero Offside for instant offsides 3D analysis during soccer games. It‘s a dedicated application aimed at resolving offsides disputes during soccer games. “The key feature is that it’s an instant replay tool,? said Würmlin Stadler. “Within a couple of seconds, Libero Offside creates a new perspective. Viewers can see the linesman’s view at the exact moment the player makes the kick.?

http://www.liberovision.com/?t=pro_offside

The key difference between LiberoVision’s virtual instant replay systems and others is its realism, said Würmlin Stadler. “Other systems look like virtual animation. When you transform a great player into a virtual player, he comes out looking like an avatar. With our technology, you know that player is Lionel Messi. You feel like you’re standing on the field with the player or behind the goal post.?

That realism is attributable to LiberoVision’s patented image processing technology that transforms the camera feeds into 3D representation. Sports involves highly complex, moving imagery. The LiberoVision system enables the broadcaster to take those images in 3D form and move them anywhere within the scene as if a 3D camera were capturing it. “Initially, the computer doesn’t know where the camera is, where the players are or where the stand is. Our software answers those questions and fuses the data together into a 3D model instantly. Most great technology can do this in a way that’s pixel perfect, but it takes two days. No one’s interested in two days. We can do it instantly.?

Martin Burkhalter, CEO of Vizrt, commented: “This is a very promising partnership, and we’re excited to showcase the latest LiberoVision products at our IBC booth. The partnership between the two companies represents a great opportunity for Vizrt’s extensive customer base to further enhance their sports coverage.?

Video examples of LiberoVision technology in action can be viewed by clicking on the following links:

http://www.youtube.com/watch?v=mK9OvAlAUVE

http://www.espnmediazone3.com/us/2010/06/this-week-on-espn%E2%80%99s-2010-fifa-world-cup/

About LiberoVision:

LiberoVision is the global leader for 3D virtual sports enhancements. Based on existing TV images only, Libero Highlight and Libero Offside generate the perfect perspective for analyzing interesting or controversial scenes. The vision is to provide sports fans with unlimited insights into sport games.

LiberoVision’s Emmy nominated technology is available for football, American football, basketball, ice hockey, baseball, and rugby. Broadcasters around the world such as ESPN, NBC, BBC, ZDF, Sky Italia, or Televisa use LiberoVision to enhance their sport analysis.

The company has been founded 2006 as a spin-off of the ETH Zurich, the Swiss Federal Institute of Technology.

About Vizrt:

Vizrt provides real-time 3D graphics and asset management tools for the broadcast industry – from award-winning animations & maps to online publishing tools.

Vizrt’s products are used by the world’s leading broadcasters and publishing houses, including: CNN, CBS, Fox, the BBC, BSkyB, ITN, Tele5, laSexta, ETB, TV3, Antena3 and FC Barcelona, The Globe and Mail, Times Online, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.

Press contacts:
Martin Burkhalter
CEO
+41 22 365 7501
mburkhalter@vizrt.com

Ofra Brown
CFO
+47 5351 8040
ofra@vizrt.com

SCHWARZ Financial Communication
Frank Schwarz
+49 611 1745 398 11
schwarz@schwarzfinancial.com

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

FrontRow hires LightSPEED manager to lead construction program
MIRA Mobile M-12HD and SportsNet LA Capture High-Quality Close-Ups, Panoramic Shots and Night-time Slo-Mo With FUJINON Optics
Journey’s FOH Engineer as Guest Speaker in Upcoming Meyer Sound Online Mixing Workshop
TC Furlong Hosts Digital Console Expo
Remix Moby’s “The Last Day” on Blend
HARMAN’s Martin Professional Introduces The JEM Hazer Pro For Advanced Atmospheric Haze Effects
Alcorn McBride Welcomes J.R. Solis To The Sales Team
Shotoku To Boost Worldwide Sales Initiatives with Appointment of New Technical Sales Manager
California Baptist University’s Collinsworth School of Music Preaches to the Choir about DPA Microphones
Sennheiser’s Esfera wins IABM Design and Innovation Award

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

September 2010
M T W T F S S
« Aug   Oct »
 12345
6789101112
13141516171819
20212223242526
27282930  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication