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New Compix Channel Brander Adds Functionality to Tightrope’s Cablecast Cable Station Automation System

IRVINE, Calif. — Sept. 9, 2010 — Compix, a leading developer of professional character generators (CGs), announced today the release of Channel Brander, a low-cost, broadcast-quality logo branding and RSS crawl solution for the Cablecast cable station automation system from Tightrope Media Systems. Channel Brander provides cable channels with the same robust feature set and creation tools featured in the newly enhanced Compix NewsScroll system while leaving actual graphics playout to the Cablecast system.

“Because viewers search for content on local cable channels through channel-surfing rather than through a program guide, there is a clear need in the local cable market for a straightforward channel-branding solution,” said Richard Turner, Tightrope Media Systems’ regional sales manager. “On-screen channel identification is a critical aspect of the local cable business, and the Channel Brander solution from Compix addresses this need perfectly, making it easy for our customers to increase their brand exposure and viewer loyalty. Compix creates great CG products, and because these systems are a favorite tool of local PEG and cable outlets, the Channel Brander interface will be very familiar to many of our clients.”

Tightrope’s Cablecast is a sophisticated cable station automation system that can be operated through a Web browser. Tightrope has automated all functions so that Cablecast users need only enter program information one time while the software does the rest. Users simply drag and drop programs into the software, and Cablecast schedules them for playout, promotes them on the bulletin board, publishes them to the cable operator’s website, sends the schedule to TV Guide, generates programming reports, transcodes program files, and offers them live and on-demand on the Web. The Channel Brander integrates neatly into Cablecast and into the workflow at local cable stations.

Feedback from the local cable market fueled development of the Channel Brander, which fulfills three key roles for Cablecast users. In addition to providing a flexible means of adding RSS crawls or turning station bugs and IDs on and off as needed, the Compix system enables the operator to provide viewers with emergency alerts and critical community information without moving away from programming. This same functionality can be used to put “see it again” information on-screen to draw viewers to repeat programs or future shows. Channel Brander also allows the user to add time-based titling information. Tied in with Cablecast, Channel Brander can automatically add “live” and “prerecorded” graphics downstream according to the program schedule. This model eliminates the need to edit video or remove “live” when content is being rebroadcast.

“Working with Tightrope Media Systems, we’ve created a solution that further reduces the burden of maintaining cable channels while conveying not only branding images, but also critical community messaging and helpful program information,” said Veronica Kim, Compix president.

The new Compix system provides much-needed functionality at an appealing price point and is available in both analog, SD-SDI, and HD versions and available as part of the Cablecast system out-of-the-box, not as an add-on. The system can also be integrated into other automation systems or upgraded to a full-featured Compix CG at a nominal cost.

More information about Compix and its product line is available at www.compix.tv.

# # #

About Tightrope Media systems
Founded in 1997, Tightrope Media Systems is the pioneer of Web-centric digital signage and head-end automation systems. It provides station automation, video servers, Internet video-on-demand, live streaming, and the Carousel Digital Signage system. Tightrope’s award winning systems are used across North America in government, hospitals, universities, high schools, and local television stations. You can reach Tightrope Media Systems at (866) 866-4118 or visit them on the Web at http://www.trms.com.

About Compix Media Inc.
Compix Media Inc., the “character-driven” character generator (CG) company based in Irvine, Calif., is a global provider of the world’s most affordable broadcast graphics systems. Compix systems have been on the air 24/7 since 1986, delivering broadcast graphic solutions in more than 17,000 locations, across 80 countries. Elegant, intuitive, award-winning solutions that offer both convenience and practicality, Compix CGs are available in single and multichannel analog, SD-SDI, and HD configurations. Every Compix broadcast graphics system boasts an engaging interface, a cutting-edge feature set, and 100 percent broadcast quality, backed by the remarkable Compix Freedom Support Plan. Compix clients include all major television broadcast and cable networks, post, sports, educational, military, worship, government, and corporate facilities. More information is available at www.compix.tv.

All trademarks appearing herein are the property of their respective owners.


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