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SHURE UNVEILS NEW SE315 SOUND ISOLATING™ EARPHONE

NILES, IL, September 14, 2010 – Shure Incorporated today unveiled the new SE315 Sound Isolating Earphone, a single driver earphone featuring full range sound and a unique detachable cable. This earphone joins the available SE115, SE425, and SE535 in the Company’s award-winning Sound Isolating Earphone line, delivering enhanced sound signatures and premium driver technology in small, lightweight, universal-fit earphones.
Available in clear or black, the new SE315 offers the superior sound quality, durability, and style for which Shure is known. Designed to meet the needs of live performance and personal listening, the SE315 Earphones are ideal for studio monitoring systems and are a perfect upgrade for portable listening devices.

“Based on the design platform of the SE425 and SE535, the SE315 offers the same advanced features at a lower price point,? said Matt Engstrom, Category Director for Listening Products at Shure. “Adding the detachable cable offers innovation outside of sound quality alone. It allows for the integration of other functionality, and extends the life of the product through easy cable replacement.?

The new Shure Sound Isolating Earphones provide an unparalleled combination of sound signatures and sound isolation in a small, comfortable design. All three models feature a detachable cable with wireform fit. Traditionally a “pro? feature, the cable design allows for easy replacement, significantly extends the life of the product, and offers a more comfortable, secure fit. Additional features include:

SE315 Sound Isolating™ Earphones – The SE315 uses a Single High-Definition MicroDriver for full range sound with optimized low end. It is available in black and clear, and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of yellow foam sleeves; one pair of triple flange sleeves; a premium carrying case; and a wax guard.
SE425 Sound Isolating™ Earphones – The SE425 uses Dual High-Definition MicroDrivers for accurate and balanced sound. It is available in clear and metallic silver, and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of yellow foam sleeves; one pair of triple flange sleeves; a premium carrying case; ¼? (6.5mm) adapter; and a wax guard.
SE535 Sound Isolating™ Earphones – The SE535 uses Triple High-Definition MicroDrivers that deliver an incredibly spacious sound with rich bass. It is available in clear and metallic bronze, and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of yellow foam sleeves; one pair of triple flange sleeves; a premium carrying case; ¼? (6.5mm) adapter; airline adapter; a volume control; and a wax guard.
Pricing and Availability

SE315: $199.99 retail [$249 MSRP]
SE425: $299.99 retail [$349 MSRP]
SE535: $499.99 retail [$549 MSRP]

The earphones carry a two-year limited warranty and are available for purchase from select retailers. For a complete list of where Shure products are sold, please visit www.shure.com.

For more information, visit www.shure.com and for press quality images, please contact the Shure Public Relations team at publicrelations@shure.com.

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