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C-nario Messenger Platform Selected by IGPDecaux to Drive Digital Signage Networks at Milan’s Airports and Main Subway Stations

Tel Aviv, Israel – September 21, 2010. C-nario, a global provider of digital signage software solutions, today announced that C-nario Messenger digital signage platform, the company’s flagship product, has been implemented as the management software of digital signage networks at Milan’s Malpensa and Linate Airports, as well as in the city subway stations.

The digital signage network at Malpensa Airport was implemented at Terminals 1 and 2 which have recently become operational. The new network comprises 40 multimedia LCD totems of 57? (90cm x 215cm). At Linate Airport, the digital signage network is based on 41 vertical LCD totem screens in the same size. The displays in Milan’s main subway stations include 67 LCD totems (57?) which are currently being installed.

IGPDecaux, Italy’s leading outdoor advertising company, initiated the digital signage networks and operates the displays. The LCD totems were manufactured by Hantarex. IGPDecaux selected C-nario’s platform following a massive evaluation process, which included reviewing solutions from several digital signage companies.

The totems display various ads from leading organizations, including banks, government ministries, famous fashion brands and others. All ads are displayed in the highest pixel resolution.

Dooh.it, a Turin, Italy-based company specializing in designing and installing digital signage networks and in managing their content, has coordinated the entire installation.

“The projects at Milan’s airports and subway strengthen C-nario’s leading position in the transportation industry,? said Yael Elstein, C-nario’s VP marketing. “Malpensa and Linate join leading airports where our solutions have been implemented, including 12 major airports in the US, such as JFK, Los Angeles and Dallas, Shanghai airports in China, and more.?

The Hantarex single- and double-faced vertical totem screens have been developed individually and ad hoc, each one with different characteristics to respond to the specific needs of the placement, and to optimize the screens’ visibility.

About C-nario

C-nario is a global provider of a comprehensive display, distribution and management software solutions for digital signage networks. C-nario’s products are widely used in a variety of industries and sectors, including financial institutions, advertising and media, retail, public institutions, entertainment, healthcare, education and transportation. C-nario’s cutting edge technology enables unparalleled playback and management capabilities of high-impact video displays in any size, shape and resolution. To date, the company has deployed in 40 countries through its global partners and international value-added resellers. The company has offices in the United States, Europe, and Israel. For more information about C-nario visit www.c-nario.com.

About IGPDecaux
IGPDecaux is a joint venture between RCS Media Group and JCDecaux. It has a turnover of more than €130 million, and is the sole company for outdoor communication in Italy, thanks to the complete range of products offered, its specific experience in media, and the continuous attention paid to innovation. IGPDecaux integrates activities such as dynamic publicity, subways, airports, post bills, and urban furnishings that allow the market to choose among the widest range of home products. These include space of various sizes inside and outside buses and trams, communication solutions in subways and airports, posters, billboards, bus stops and other types of urban furnishings. IGPDecaux products can be found in 130 Italian cities, where they show 60,000 types of publicity, 14,000 means of transportation, 3,100 posters, 9,500 urban furnishing systems, seven airports – including Milan Linate, Malpensa and Rome Fiumicino – and three subway networks – Milan, Rome, and Turin. For more information about IGPDecaux visit www.igpdecaux.it

About Hantarex
Hantarex is a leading Italian producer of digital screens dedicated to Digital Signage and all it applications. Thanks to diversified solutions that are available in multiple configurations – including LCD monitors, Indoor and Outdoor single and double-faced multimedia Totems, and Video Walls in various technologies – Hantarex is able to offer personalized and highly innovative solutions that satisfy all the needs required by Digital Signage networks. Hantarex’s prominence in DOOH, Digital Out Of Home, is confirmed by the possibility to provide users – from a corner shop to vast networks – with the best design, integration, installation and maintenance services for screen networks with scalable solutions. Through consolidated partnerships with the best companies that support Digital Signage, Hantarex offers reliable and prestigious complete turnkey systems. Hantarex is located in Biassono, Monza-Brianza, and it is a partner of POPAI Digital, and a member of Assolombarda/Confindustria, For more information about Hantarex visit www.hantarex.com

About DOOH.it
DOOH.it, thanks to many years of experience in the sector, is able to be your single reference point for designing and installing Digital Signage networks and managing their content. DOOH.it’s authority in the Digital Out Of Home market has its roots in the fact that the founding partners have been in the field since its beginning and they have been able to directly experiment many of the possible applications. DOOH.it has chosen the Environment Park in Turin as their headquarters; the 30,000-m2 facilities include their laboratory, offices and service center and the building itself was built to have low environmental impact thanks to the initiatives of the Region of Piedmont, and the Province and City of Turin and the European Union. DOOH.it is also a partner of POPAI Digital and a member of the Turin Industrial Union. For more information about DOOH.it visit www.dooh.it

Contact:

David Kanaan
Kanaan Public Relations
Tel.: +972-54-4255307
e-mail: david@kanaan.co.il

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