We have launched our new site! The Wire backend has moved to www.svconline.com. Your can log on now with your e xisting credentials. For your reference, posting instructions have been sent to your email. Note: postings made to the old backend will be redirected through Thursday Feb 19th. Please make the switch to www.svconline.com as soon as possible.

If you have questions please email thewire@svconline.com.

Looking forward to seeing you on the new site!

A virtual press conference from Sound & Video Contractor

World’s First MLA Sale Goes To Germany


––Complete Audio Hails “A Truly Unique System?––

As soon as Martin Audio’s revolutionary Multicellular Loudspeaker Array (MLA) had completed its world debut with German rap band Fettes Brot, the band’s Berlin-based production company, Complete Audio, became the first global customer for the new system.

They wasted no time in placing an order for the rig, which included 20 x MLA, 2 x MLD enclosures and 14 x MLX subs (along with Merlin™ network management system, rigging and peripherals), with Martin Audio’s German distributor, Atlantic Audio. Complete Audio MD André Rauhut remarked, “I now own a system which is truly unique.?

The MLA boosts the rental company’s cutting-edge inventory, which already includes Martin Audio’s W8L Longbow, W8LC and W8LM conventional line arrays. “The MLA is a genuine technological advancement — far exceeding the commonly-hyped systems in the market, and the next step in the genealogy of line array-based systems,? he said. “Martin Audio has taken an entirely revolutionary approach to designing a sound system.?

Combining Martin Audio‘s touring legacy with unique optimization software — and a breakthrough cellular array design — MLA delivers coverage and consistency which has not been possible with traditional touring line arrays.

The result of many years of intensive R&D, MLA‘s methodology replaces trial-and-error array design with intelligent numerical optimisation of the array‘s output based on a highly accurate acoustic model.

The multi-cellular format has six individual cells in each enclosure — each with its own onboard DSP and power amplification.

A 24-enclosure array has 144 cells — too great a number to optimize manually or by ear. Thus Martin Audio‘s proprietary Display 2™ system design software automatically calculates FIR DSP filters for each cell and a redundant-ring audio network (U-NET™) downloads the settings into each array enclosure. Martin‘s VU-NET™ software provides real time control and monitoring of the system.

André Rauhut and Fettes Brot’s FOH engineer, Oliver Voges, had jumped at the opportunity to beta-test the system, discovering that by applying these principles and system components, MLA would deliver exceptionally consistent sound up to 150 metres — translating the engineer‘s mix throughout the audience with a precision, power and clarity not previously possible. At the same time they noted how small and lightweight the MLA system is – despite the onboard amps and DSP – a factor that makes the system economically attractive.

“This was the proof I needed,? said Rauhut. “Before touring with Fettes Brot I only had the opportunity of hearing the MLA under controlled circumstances, but out on the road everyone — the sound engineers, venue promoters and audiences — were all amazed at the sound clarity and consistency.?

“With conditions changing daily from venue to venue, the MLA mastered even the most stringent challenges — and this ability cannot be offered by any other system worldwide. All the promises which had been made by Martin Audio worked in reality.?

Backing the performance and speed of set up was the support provided by the manufacturer and the German distributor, Atlantic Audio. “As a team we relied on this to learn about the new technology handling. This played a crucial role in the buying decision.?

Commented Wolfgang Garçon, managing director of Atlantic Audio: “We are delighted to have extended our relationship with Complete Audio, and are proud that they have purchased the first MLA system in the world.

“Many manufacturers have jumped on the line array bandwagon and Martin Audio could simply have developed a next generation version; but with an amazing R&D team headed by Jason Baird they have come up with a totally different principle. Their goal has been to create a coherent wavefront at the listener’s ear rather than the conventional method of providing coherent waves emanating from the speaker.?

Further work is already lining up for the MLA/MLX system, and André Rauhut confirms that following the Fettes Brot tour the new rig has already reinforced Klassik unter Sternen (Classic Under The Stars) at Berliner Waldbühne and Dieter Thomas Kuhn’s Schalala tour in the same location.

Meanwhile, the system is making waves in other parts of the world. It is presently on tour with the Zac Brown Band in the States, having recently completed the 31-day iTunes Festival in London.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Loudspeakers, News, Video

Spider Ranch Utilizes Vue Audiotechnik Al-4 System for Clint Eastwood at At&T Pebble Beach
Shotoku Expands With New Corporate Headquarters
DPA Microphones Spices it up for Grammy-Nominated Brazilian Sound Engineer Gabriel Pinheiro
Christie Solaria Series 2K/4K Projectors ans Christie Vive Audio Power the New Larry H. Miller Megaplex Theaters in Vineyard, Utah
Christie celebrates the opening of its Mexican office
TDC announces partnership with NIDA – Australia’s National Institute of Dramatic Art
Listen Technologies to Participate in Almo Professional A/V’s “Fully Charged” E4 AV Event in Chicago
Lighthouse Evangelism Upgrades with Two SSL Live. L500 Consoles
SSL Live. L500 Consoles Deliver Flawless Performance for 30th Annual Victoires de la Musique


Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


September 2010
« Aug   Oct »

Your Account


Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication