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The Erskine Group Appoints CinemaForté as Exclusive International Sales Agency

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MADISONVILLE, TN, September 29, 2010 — CinemaForté, an outsourced management firm specializing in sales and marketing services for a consortium of the finest names in high-end private theater design and manufacturing, officially announced their appointment as the exclusive worldwide representatives for the Erskine Group, Inc. – the preeminent theater engineering firm led by award winning architectural acoustics expert Dennis Erskine. CinemaForté will lead the Erskine Group’s international sales and distribution initiatives to promote Erskine’s THX® certified private theater design and engineering services through a select network of the industry’s finest system integrators, custom retailers, architects and interior designers from around the world.

The Erskine Group, Inc. is well-known in both the custom residential electronics industry as well as the architectural and interior design communities for having established a reputation for their superior theater design, engineering, build-out and calibration practices based on sound scientific principles that effectively address the acoustical problems that the room itself introduces, without compromising the overall aesthetic objectives the homeowner and/or interior designer envisioned.

According to Rose Anne Johnson, Vice President of Sales for CinemaForté, “We have considerable past experience with other well known brands who design dedicated theater rooms and it was immediately evident to us that Erskine’s team is head and shoulders above what other companies are doing when it comes to the use of legitimate physics in every phase of the theater creation process. Needless to say, we’re thrilled and honored to be representing such a well-trained and highly skilled theater design firm.?

CinemaForté is working closely with the Erskine Group, Inc. to develop innovative channel partner programs that will help support dealers by strengthening their relationships with architects, contractors and interior designers, while allowing them to reallocate their time and resources toward finding new clients, focusing more on selling, and managing their businesses more efficiently and profitably.

The Erskine Group’s Founder and Principal Dennis Erskine commented, “CinemaForté is uniquely qualified to communicate the Erskine value proposition to the higher-end systems integrator and articulate the important technical differences that separate Erskine from all other theater design firms. CinemaForté’s diverse experience in high-end audio and video, theater interiors, luxury seating, manufacturing, channel management, and project management, combined with their considerable industry relationships made them a perfect fit for us.?

Erskine went on to say that appointing CinemaForté was an important first step in ramping up their mission to help raise the standards of excellence in home theater room isolation and acoustic design practices while providing greater value and support to their dealers.

About CinemaForté

CinemaForté represents a strategic alliance of synergistic, best-in-class brands each of whom specialize in one or more of the many disciplines required in the design, fabrication, installation
and calibration of world class dedicated private theaters and other higher performance audio and/or video reproduction spaces. CinemaForté represents Fortress Off Broadway Theater Seating regionally in 10 U.S. states. For more information please contact CinemaForté by calling (423) 519-9560 or e-mail to RoseAnne@CinemaForte.Net.

About Dennis Erskine and the Erskine Group

Dennis Erskine first started providing designs for home cinemas over 15 years ago and has been setting industry standards ever since. Mr. Erskine is a CEDIA Subject Matter Expert (SME) and is deeply involved in the education of both professionals and consumers alike – he is also responsible for helping determine CEDIA’s certification and testing processes. Mr. Erskine sets the standards of performance for this industry and is a co-author of the CEDIA-CEA “Recommended Practices for Audio and Video?. Mr. Erskine is THX certified and works closely with THX’s Professional Group. He is also an HAA (Home Acoustics Alliance) instructor. All members of the Erskine Group installation and calibration staff are THX, ISF and HAA certified. In September 2010, Mr. Erskine joined the CEDIA Board of Directors.

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