— Professional audio sales and management veteran joins Genelec team —

NATICK, MA, October 4, 2010 — Genelec Inc., U.S., distributor of Genelec Active Monitoring Systems, announces the appointment of industry veteran John Conard to the position of National Sales Manager, Professional Products. The announcement was made by Lisa Kaufmann, Genelec Managing Director, and further enhances the company’s ongoing commitment to the professional audio market.

In the new position, Conard’s responsibilities will include managing Genelec’s pro audio sales force in the United States and implementing dealer sales and support programs for the full line of Genelec stereo and multi-channel applications. A long-time industry veteran of the professional audio industry prior to joining Genelec, Conard held sales and/or management positions at Yamaha Commercial Audio and Westlake Audio, and was most recently Territory Manager for Bose Corporation.

Conard noted, “I have been an ardent Genelec fan for many years. When I served as Sales Manager at Westlake Audio, we were one of the largest Genelec retailers. I am very excited about the product line, and thrilled to be on board.�

Commenting on the new appointment, Kaufmann stated, “We are very fortunate to have John as part of the Genelec team. He is passionate about audio and has extensive experience in sales management. I am confident that he will greatly contribute to the success and continuing expansion of Genelec in the U.S.�

For more information, please visit www.genelecusa.com.