A virtual press conference from Sound & Video Contractor

XANTECH COMMERCIAL EXPANDS ITS U.S. SALES REP FORCE

— S.K. Macdonald appointed rep for Mid-Atlantic region, and Anew C.T. adds Pacific Northwest territory —

Xantech, a leading producer of innovative, reliable and problem-solving custom installation signal processing and control systems for over 40 years, has expanded its Commercial Division’s sales team in the United States with two new rep appointments. Reisterstown, Maryland-based Samuel K. Macdonald, Inc. (S.K. Macdonald) has been named Xantech representative for the Mid-Atlantic region. Also, Anew Communication Technology, Inc. (Anew C.T.), who has been successfully representing Xantech Commercial throughout the West, including Southern California, Las Vegas, Arizona, Colorado, Utah, Wyoming, and parts of Idaho and Montana, expands their territory to include the Pacific Northwest. These announcements were made by Rick Seegull, Xantech Director of Business Development, and reflect the company’s ongoing commitment to its A/V integrator partners and the growth of its sales force.

“S.K. Macdonald is one of the industry’s oldest and most reputable rep firms and we are pleased to have them as part of the Xantech Commercial sales force,? stated Rick Seegull. “We are very glad to be working with Perry D’Angelo and his team, and we look forward to increasing Xantech’s presence in the Middle Atlantic territory.?

“We are pleased to again expand Anew’s responsibilities to now include the Pacific Northwest,? stated Seegull. “They have been a tremendous asset throughout their existing territories, and to once more widen their scope to include these additional states is a logical step to grow Xantech sales in the region. We look forward to continuing our close working relationship with them in this capacity.?

About S.K. Macdonald
S. K. Macdonald, Inc., a long-established contributor to the A/V industry, is one of its most progressive, most accomplished and most experienced representative firms. The company prides itself on the first-rate manufacturers it represents as well as their five-star level of customer service, marketing and sales and technical expertise. SKMAC is the Mid-Atlantic’s premier sales and marketing company for professional audio, video and lighting equipment and is currently celebrating its 84th year.

About Anew C.T.
Anew Communications Technology, Inc (Anew C.T.) is a sales and marketing manufacturer representative firm concentrating on the Commercial Audio/Visual Market and Digital Signage Applications. The company was founded in 1999 and covers the western United States, with offices in Colorado, Arizona, Southern California, Northern California and the Pacific Northwest. Their focus is to help manufacturers with sales and training of the dealer-integrators in their territories as well as working with their dealer-integrators with product solution demonstrations to their customers. The company represents display products (plasma, LCD and front projection or rear projection screens), wire, cable, plates, wire-connectors, rackmount broadcast LCD displays, audio products (speakers, wireless audio, amplifiers, mixer and matrix), document cameras, LCD and DLP projectors, PTZ cameras and PTZ camera control, RF keyboards and other audio/visual or digital signage solutions.

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