Xantech, a leading provider of whole-house entertainment and automation systems, announces the appointment of O’Fallon, Missouri-based Savvy Sales & Marketing as its new Midwest sales representative. The announcement was made by Tom Harvey, Xantech Director of Sales, and reflects Xantech’s commitment to ongoing growth of its product portfolio in the region.

In their new role, Savvy Sales & Marketing will be responsible for sales and support of Xantech’s complete range of Residential audio, video and control products, serving the states of Kansas, Missouri, Iowa, Nebraska and Southern Illinois.

Earl Naegele, General Manager and Principal of Savvy Sales & Marketing, stated “Few companies in the CEDIA marketplace can boast the quantity of innovations that Xantech has introduced over the last thirty some years. Further, the products displayed at CEDIA in Atlanta are a ‘must-have’ toolbox of solutions that every custom integrator needs to compete in today’s converging technologies. Xantech has it all!�

Naegele wrapped his comments by mentioning, “If a dealer hasn’t recently been updated on what Xantech has to offer, they are really missing great opportunity to capture new business being driven by the iPad® and other convergent devices.�

“We are very pleased to have Savvy Sales & Marketing become part of the Xantech Residential team,� stated Tom Harvey. “Savvy has a rich history in the consumer market sector, and with our recent product introductions at CEDIA, they are perfectly poised to serve and support our Midwest dealers and distributors.�