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A virtual press conference from Sound & Video Contractor

ROLLING THUNDER STUDIOS GOES FOR GENELEC 5.1 MONITORING

rolling thunder — Genelec 8240A monitors and a 7270A subwoofer give this Midwestern music recording, post production and mastering facility the most precise monitoring possible —

At a time when independent music production has become intensely localized, regional recording studios have taken on a greater role in the evolution of the music industry. Rolling Thunder Studios in Traverse City, Michigan, understands that – it’s the creative and production home for numerous local artists for everything from their demos to their LPs and their mastering needs. And now Rolling Thunder’s clients will experience a new dimension to their music thanks to the recently installed 5.1 monitoring system from Genelec, the world leader in active monitoring technology.

For its new year-old facility, studio Owner Nick Vasquez has installed five Genelec 8240A Bi-Amplfied DSP Monitors and a 7270A Active DSP Subwoofer, purchased from dealer Sweetwater®. The L-C-R array is mounted atop the control room’s new Avid Icon D-Command console, and the rear surround monitors are wall mounted.

“These are great-sounding monitors,? exclaims Vasquez, who founded Rolling Thunder Studios 17 years ago and nurtured its expansion into new areas such as audio post production and scoring – Rolling Thunder recorded some of the score to director Michael Moore’s documentary Capitalism: A Love Story. “I traveled to Sweetwater, where my salesman Brian VanDeKeere and I listened to a lot of monitors, and the Genelecs just sounded better than any of them to me,? he says, adding that as he researched his studio’s move into 5.1 surround monitoring for the first time, he discovered that Genelec monitors consistently came up rated number-one. “They are the most versatile, in terms of being able to handle all kinds of music, as well as the most precise and with the most clarity, especially in the midrange. They are fantastic monitors and I’m glad to have them in my studio.?

About the 8240A and 7270A
The Genelec 8240A Bi-Amplified DSP Monitoring System is ideal in applications where a wide frequency response is needed but space is limited. The 8240A builds on the rock-solid technology of the highly-acclaimed 8040A, featuring an ingenious, flow optimized, reflex port that provides solid, clear and articulated low frequencies without compression, distortion or port noises. Combined with the advanced Genelec Directivity Control Waveguide™ (DCW™) and the rounded edges and gently curved front and sides of the MDE™ (Minimum Diffraction Enclosure™) enclosure, the result is an astoundingly flat frequency response both on and off axis. Other benefits include superb imaging precision and minimum listening fatigue. The Genelec Loudspeaker Manager (GLM™) control network and software enhances further the performance of the 8240A: it features adjustment of levels, distance delays and flexible room response improvement equalization with the reliable and robust AutoCal™ automated calibration system via the GLM™ control network. The 8240A has both analog and AES digital inputs in combination with a digital thru connection.

The Genelec 7270A Active DSP Subwoofer brings the flexibility and accuracy of room response equalization to an entirely new level. This powerful and precise low frequency monitoring solution is designed for modern 6.1 or 5.1 multi-channel systems as well as traditional stereo applications. With its 19 Hz lower cut-off frequency, high sound pressure output capability and versatile digital bass management system, the 7270A adapts to all low frequency monitoring situations.

For more information, please visit www.genelecusa.com.

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