Case Study: Bakersfield Eye Institute Uses SceneStudio Digital Signage to Enhance Patient Experience and Brand Image
SceneStudio used to display entertaining, educational and informational messages for patients in a waiting room.
Buffalo, NY (October 26, 2010) – The Bakersfield Eye Institute, owned and operated by David Hair, MD MBA, is the leading eye surgery center in the greater Bakersfield region. It provides eye exams and has an extensive optician department offering one of the widest ranges of choices from a top level staff. Many patients visit on a regular basis and the waiting room traditionally provided magazines to help entertain people waiting for their appointment. Dr. Hair saw this as an opportunity to use a new communication medium to entertain and educate patients and to improve the patient experience.
Dr. Hair was familiar with digital signage and knew the right solution and content strategy could improve the patient experience and also prepare them for their appointment. He began a search for a software package that could support his messaging needs and struggled to find the right one. Many of the applications were too expensive and complicated while others were too restrictive, not allowing creation of the types of messages Dr. Hair knew were appropriate for his audience. Finally, Dr. Hair discovered SceneStudio, which offers the ability to create messages with total design creativity, yet, with a price point and ease-of-use unrivaled by the other applications evaluated.
The waiting room was outfitted with 52‚Ä? and 42‚Ä? LED displays that represent the latest in display technology and provides an impressive quality output for patients as they enter the waiting area. The content produced for the displays is the perfect mix of educational and entertaining messages that keeps the audience engaged. The content includes staff bios, history of the practice, short educational videos that prepare patients for their appointment and full screen news and weather.
The waiting room of the Bakersfield Eye Institute provides a transforming experience when patients enter it. The LED displays get immediate attention and the well thought out content keeps them entertained and informed. The impact was so well received that Dr. Hair also deployed a second SceneStudio system in a separate outpatient surgery center, called the RiverLakes Surgery Center, in an adjacent portion of the facility. This system supplements the original strategy of patient education and entertainment while displaying high definition nature videos that provide a calming effect prior to a patient‚Äôs surgical procedure.
RidgeLogic Development is the creator of the SceneStudio suite of multimedia presentation solutions and provider of turnkey digital signage solutions for small businesses.
For more information on RidgeLogic Development visit: http://www.RidgeLogic.com.
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