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Mitsubishi Digital Electronics America Wins More Gold in Pacific Media Associates’ Dealer Survey

Mitsubishi Ranked Highest Since 2008

IRVINE, Calif., October 26, 2010 — Mitsubishi Digital Electronics America’s Presentation Products Division, known for award-winning, high-quality high-definition presentation and display products, announced winning the highest-level Gold Award again this year in Pacific Media Associates (PMA) 2010 Dealer Survey. PMA’s analysts are global market information experts on large-screen displays and its survey is the authoritative source of independent, unbiased ratings of large-screen displays manufacturers by dealers throughout North America.

“Our dealers are speaking loud and clear – Mitsubishi has the best products, the best marketing support and the best after sales support,? said James Chan, director of product marketing, Mitsubishi Digital Electronics America. “We’d like to thank our loyal customers and dealers for voting for us and giving us the highest honors in serving them.?

Mitsubishi has won the highest-level Gold Award six times out of the last eight survey years, and has ranked consistently in the first or second position within the past ten years. Mitsubishi garnered a first-place ranking in the “Products?, “Marketing Support? and “After Sale Support?, as well as first-place and second-place in sub-categories such as “Quality and Quantity of Lead Generation? “Co-op Ad Programs, Spiffs, Rebates? and “Ease of [Product] Use?.

Mitsubishi also won first place in all “After Sale Support? sub-categories including as “Capable Support Persons?, “Warranty Programs?, “Return/Repair Programs?, “End-User Support? and “Technical Training?.

The survey ranks 20 aspects of marketing support, products and after-sale support according to their importance to dealers, many of whom are among the largest dealers in North America. Dealers then rated their key suppliers on each of these aspects. Ratings were based on a scale of 1 (very poor) to 5 (very good). Manufacturers with high scores on the more important weighted aspects posted higher overall composite scores than those who scored well on less-important aspects.

“Pacific Media Associates conducts the most extensive survey of North American projector dealers in the industry,? added William L. Coggshall, PMA president. “It’s impressive that Mitsubishi has again won the top spot in key elements including sales, marketing and support programs.?

About Pacific Media Associates
Pacific Media specializes in global display market information, particularly New Era (sub-500 lumens), Mainstream (500-4999 lumens), and High-End (5000+ lumens) front projectors. Their Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on front projector markets, newsletters on new products and other key industry developments, and biennial Web surveys of North American dealers and Web surveys of end users (including organizations and individual consumers). Their Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of front projectors sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was a co-founder of Dataquest and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020 www.pacificmediaassociates.com

About Mitsubishi Digital Electronics America Presentation Products Division
Mitsubishi Digital Electronics America’s Presentation Products Division, known for award-winning, high-quality, high-definition presentation and display products, markets an extensive line of professional presentation, front-projection home entertainment, and rear-projection video wall cube display systems and digital signage monitors that are designed with DLP® or LCD technology. Products are sold through authorized distributors, resellers, retailers and system integrators throughout the United States and Mexico. For more information, call 888-307-0312 or visit http://www.mitsubishi-presentations.com. You may also connect with Mitsubishi on Facebook (http://www.facebook.com/MitsubishiDisplays) and Twitter (http://twitter.com/MitsuDisplays)

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