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KTBS 3 Wins on Election Night With Live, Interactive Touch Screen Graphics Solution From Chyron

MELVILLE, N.Y. — Nov. 4, 2010 — Chyron today announced that KTBS 3 of Shreveport, La. brought sophisticated interactive touch screen graphics to its live election night coverage with the first U.S. implementation of Touch GraphX, part of the HyperX3 on-air graphics system. An intuitive and cost-effective solution that allows on-camera talent to control the flow of graphics by simply tapping a display, the Touch GraphX feature added interactive impact to the Louisiana station’s live broadcast.

“The Chyron Touch GraphX gave us an advantage during our election coverage by allowing our anchors to become an integral part of the graphic presentation,” said Dale Cassidy, chief engineer at KTBS 3. “The Touch GraphX was extremely easy to use, and our talented staff was able to create all the graphics we used on election night with only two days of preparation. Considering this was our first exposure to touch screen technology in this capacity, we were extremely pleased not only with the Touch GraphX, but also with the entire HyperX3 on-air graphics system and the Chyron support staff who helped make this endeavor possible.”

KTBS 3 installed its Chryon HyperX3 on-air graphics system, including the award-winning Lyric(R) PRO 8 motion graphics feature set, during its upgrade to HD broadcasting. The station implemented the Touch GraphX feature especially for the Nov. 2 election. Unlike competing high-end touch screen graphics solutions which require complex programming or scripting, Chyron’s Touch GraphX enables fast, simple association of graphics to hot spots on the screen. This intuitive interface combines with graphics creation templates to simplify preparation for broadcast and live operation by on-camera talent. Because Touch GraphX requires minimal training, broadcasters can introduce more dynamic presentation of graphics with speed and ease.

In preparation for Election Day, Chyron worked closely on site with the KTBS 3 production team to ensure smooth implementation within the existing broadcast workflow and to tune the station’s graphic design for optimal presentation on the touch screen monitor. Anchors used the touch screen graphics to highlight and isolate different races, spotlight competing candidates, and move from those images to actual results.a

“The power of Touch GraphX is that its simplicity makes advanced on-air graphics presentation look easy,” said Phil Carmichael, vice president of product marketing at Chyron. “When technology is well-thought out, well-implemented, and attractively priced, as is Touch GraphX, even complex productions are within ready reach for broadcast stations of all sizes.”

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About Chyron
As the pioneer of Graphics as a Service for all digital video media, Chyron continues to define and dominate the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmy(R) Awards, Chyron has proven itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron’s AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphics asset management and XMP integration solutions, and the award-winning WAPSTR mobile phone newsgathering application, as well as digital signage. For more information about Chyron products and services, please visit the company websites at www.chyron.com, www.chytv.com, and www.axisgraphics.tv (NASDAQ: CHYR). For the company’s Investor Relations site, please visit www.chyron.com and click on “Investors.”

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

ENDS

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