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SHURE INTRODUCES SE210m+ SOUND ISOLATING™ HEADSET FOR APPLE PRODUCTS

se210m_ipad.jpg

New Music + Mobile Model Offers Enhanced Functionality For iPods, iPhones, and iPads

NILES, IL, November 8, 2010 – Shure Incorporated today unveiled the new SE210m+ Sound Isolating™ Headset, an all-in-one product that combines the professional audio performance and sound isolation of the SE210 Earphones, with an integrated remote and microphone for the Apple iPhone, iPad, and iPod models. Joining the SE115m+ Headset and SRH240m+ Headphone, this headset is an impressive addition to the Company’s Music + Mobile line, featuring an ergonomic design and customizable ear sleeves that provide maximum isolation and an ideal fit, while High-Definition MicroDrivers deliver full range sound.

“As Apple continues to evolve its offerings, we are dedicated to enhancing our Music + Mobile product line to meet the needs of our customers who use Apple products on a consistent basis,? said Matt Engstrom, Shure’s Category Director for Listening and Monitoring Products . “Combining the professional audio performance and sound isolation that Shure is known for, with a convenient remote and microphone, Apple users can get the most out of their devices with a push of a button.?

All three Music + Mobile products feature a three-button remote control that enables users to adjust volume, control music and video playback, record voice memos, and answer or end calls without removing the headset or headphones. Additional features of all three models include:

SE210m+ Sound Isolating™ Headset – The SE210m+ features High-Definition MicroDrivers that deliver impressive audio quality with full range sound. The ergonomic shape with an optimized nozzle angle rests comfortably in ear. The accessories package includes three pairs of disposable black foam sleeves (S, M, L); three pairs of grey flex sleeves (S, M, L); one pair of triple flange sleeves; and a hard, zippered carrying case.

SRH240m+ Headphone – The SRH240m+ is equipped with 40mm neodymium drivers and reproduces full bass with clear mids and highs. Its lightweight, closed-back, circumaural design rests comfortably over the ears and reduces background noise. Replaceable ear cup pads ensure long product life.
SE115m+ Sound Isolating™ Headset – The SE115m+ uses Second Generation Dynamic MicroDriver technology to deliver detailed sound while the ergonomic earphone design and sleeve selection block outside noise and provide a comfortable, custom fit. The accessories package includes three pairs of disposable black foam sleeves (S, M, L); three pairs of grey flex sleeves (S, M, L); and a soft, zippered carrying case.
Pricing and Availability

• SE210m+: $169.99 retail
• SRH240m+: $79.99 retail
• SE115m+: $119.99 retail

The Music + Mobile products carry a two-year limited warranty, are currently available at Apple stores and will be available online at www.apple.com beginning November 19. For a complete list of compatibility requirements and where Shure products are sold, please visit www.shure.com.

For more information, visit www.shure.com and for press quality images, please contact the Shure Public Relations team at publicrelations@shure.com.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, The Netherlands, and the United States.

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