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TV One Replaces Aging Advertising Traffic System with Broadway Systems End-to-End Software Platform

Grand Rapids, Mich. – Broadway Systems, the leading provider of advertising management software for cable networks, announced today that TV One is using Broadway’s end-to-end software platform to manage program scheduling, advertising sales, and traffic and billing. The cable network, which is available in more than 50.4 million households and targets African American adult viewers, went live with the system in late September.

With Broadway’s Sales Planning and Proposal, Traffic and Billing, and Program Management software modules, TV One now has a single solution. As part of the implementation, Broadway also integrated with StorerTV’s SIMS program management software using a BXF interface, and interfaced with the Comcast Media Center’s on-air automation systems.

“Broadway’s implementation team did a great job of handling a very complex integration project enabling us to meet all of our project deadlines,? said Jay Schneider, TV One executive vice president of operations. “Broadway will provide a platform that gives TV One a competitive edge, enabling us to meet the increasingly sophisticated and demanding needs of our advertisers?.

Jody Drewer, TV One executive vice president and CFO, said Broadway’s software system improves inventory management and helps the network maximize its profitability. “Our planners can steward deals on the fly rather than wait until after the fact,? he explained. “We don’t lose time on ADU [Audience Deficiency Unit] analysis, so we can make good on a deal while the deal is still open. That makes us more proactive, not reactive – and it allows TV One to provide better customer service.?

“Broadway was able to deliver an end-to-end solution for TV One’s programming, ad sales, commercial operations, and finance departments today,? said John Sorensen, president of Broadway Systems. “Our software provides cable networks with a single platform from which they can access and share information, which allows them to more effectively manage their workflow between departments.?

About TV One
Launched in January 2004, TV One (www.tvoneonline.com) serves more than 50.4 million households, offering a broad range of real-life and entertainment-oriented original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. TV One’s investors include Radio One [NASDAQ: ROIA and ROIAK;www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; Comcast Corporation [NASDAQ: CMCSA and CMCSK; www.comcast.com], the leading cable television company in the country; The DirecTV Group; Constellation Ventures; Syndicated Communications; and Opportunity Capital Partners.

About Broadway Systems
Since 2002, Broadway Systems has collaborated with companies such as Fox News, the Scripps Networks, CBS College Sports Network, Food Network, Home & Garden Television, and MLB Network to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform manages more than $2.5 billion in advertising revenues for top 20 rated cable networks as well as startups. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.

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