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SENSIO Puts SENSIO(R) 3D Technology and Expertise to Work for Videotron

Videotron’s Customers Will Have Access to the Best-Quality 3D Whether Their TV is 3D-Enabled or HD-Only

MONTREAL — Nov. 17, 2010 — SENSIO Technologies Inc. (SENSIO) (TSX.V: SIO) is pleased to announce that it has signed an agreement with Videotron, the leading integrated communications company in Quebec. As part of its broadcasting activities, Videotron will launch a 3D content offering this December. The cable-TV distributor selected SENSIO for its SENSIO(R) 3D technology as well as its expertise acquired over ten years in the industry, in order to deliver the most immersive experience to the consumer, whatever the type of television set owned.

“Our mission is to provide the best possible experience to all our customers,” said Robert Dépatie, President and CEO of Videotron. “SENSIO(R) 3D technology is the best available in terms of image quality, immersion, and comfort for viewers. It’s also a real pleasure to be doing business with another Canadian company, from our home province of Quebec to boot.”

For 3DTVs, programming will be offered in the SENSIO(R) 3D format. SENSIO(R) 3D technology enables broadcasting of 3D content over the conventional 2D infrastructure via cable, satellite, or IPTV, while providing superior quality to common frame-compatible formats. SENSIO(R) 3D delivers “visually lossless” 3D images, which are so faithful to the originally captured images that the difference is imperceptible to the eye of the viewer. For non 3D-enabled TVs, SENSIO’s know-how enables the best-quality anaglyph (viewed through the red-and-cyan glasses), which provides an unrivalled level of viewing comfort. Through these technologies, Videotron’s customers will be able to view diversified 3D content including movies via video-on-demand, sporting events, and concerts.

“We are very proud that our first agreement with a cable broadcaster is with a Canadian company,” said Nicholas Routhier, President and CEO of SENSIO. “Videotron wants to offer 3D programming of a better visual quality and our aim is to enable our partners to supply an improved customer experience. It’s a real meeting of visions.”

For more information on SENSIO, its products and its technologies, visit www.sensio.tv.

# # #

About SENSIO Technologies Inc. (SENSIO): SENSIO Technologies Inc. (TSX.V: SIO) — With its significant expertise in the field of 3D video, SENSIO develops and markets stereoscopic 3D digital compression, decompression, and display-formatting technologies. Its solutions are deployed on a global scale by content creators, game developers, broadcasters, specialty channels, and digital cinemas, allowing customers to generate substantial additional value-added revenue streams.

SENSIO’s flagship technology, SENSIO(R) 3D, enables the high-quality distribution of 3D content through conventional 2D broadcast channel networks (cable, satellite, and/or IPTV) and playback on any 3D display device, including plasma TVs, LED/LCD HDTVs, PCs, and glasses-free 3D displays, as well as home theater and digital cinema projectors. A true multiplatform format, SENSIO 3D is compatible with standard DVD and Blu-ray players, as well as game consoles including Xbox(R) and PlayStation(R) 3, and is the format of choice for the creation of high-profile 3D gaming experiences. SENSIO is listed on the Toronto TSX Venture Exchange. More information is available at http://www.sensio.tv. We.Deliver.3D.Today.(TM)

SENSIO(R) is a registered trademark of SENSIO Technologies Inc. Xbox(R) is a registered trademark of Microsoft Corporation. Playstation(R) 3 is a registered trademark of SONY Corporation We.Deliver.3D.Today. is a trademark of SENSIO Technologies Inc.

This news release contains forward-looking statements that reflect the Company’s expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.

“Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.”

ENDS

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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