A virtual press conference from Sound & Video Contractor

DJ Swivel On The Lexicon® PCM Native Reverb Plug-In Bundle: “The Lexicon PCM suite is the only plug-in reverb I can put up against a $20,000 hardware reverb – and it’ll hold its own.?

DJ Swivel is a mixer, engineer, and producer who has worked with hip-hop, R&B and pop artists including Beyonce, Fabolous, Jay-Z, Mariah Carey, Diddy, Britney Spears, Kanye West and others. He is also co-founder/co-owner of Silverbridge Media, a music publishing company for film and TV music.

DJ Swivel uses the Lexicon PCM Native Reverb Plug-In Bundle and prizes it for its sound quality and flexibility. “I’ve worked with the Lexicon 960L hardware reverb (no longer available) for several years, and was never able to find a plug-in reverb that I warmed up to. They always added a certain amount of brittleness to a vocal that I didn’t care for,? Swivel said. “It wasn’t until I listened to the PCM Native Reverb Plug-In Bundle that I felt confident in switching over to plug-in versions.?

“I mix almost exclusively in the box (on a computer), but until now I was never able to find a plug-in reverb solution because, in my opinion none of them ever sounded very good,? added Swivel. “As a result, I’d come to rely on the Lexicon 960L even though it always had to be patched into my computer mixing setup. For me, the PCM Native Reverb Plug-In Bundle is great because it’s so convenient. It completely eliminates the necessity of having to recall settings for a mix—the sound I want is there, instantly.?

“I move around studios quite often, so the Lexicon plug-in just makes life easier,? Swivel noted. “It’s one less thing to think about. No one wants to be fooling with settings and knobs when they could be creating music.?

The Lexicon PCM Native Reverb Plug-In Bundle is designed to work with popular DAWs like Pro Tools and Logic, as well as with any other VST®, Audio Unit™ or RTAS®-compatible platform. Compatible with Windows® Vista, XP and 7 and Macintosh® computers, it offers seven unique Lexicon’s plug-ins including Vintage Plate, Plate, Hall, Room, Random Hall, Concert Hall and Chamber, along with hundreds of presets including classics from Lexicon’s extensive library of sounds.

Its intuitive user interface provides ready access to key parameters, with a graphical real-time full-color display that illustrates all key sonic parameters. Virtual input and output meters provide ready indication of audio levels, and presets can be stored in a DAW-independent format that can be transferred to a different DAW.

“I’m impressed when things sound great.? Swivel concluded, “The Lexicon PCM suite is the only plug-in reverb I can put up against a $20,000 hardware reverb – and it’ll hold its own. No other plug-in reverb I’m aware of can match the transparency of the PCM Native Reverb Plug-In Bundle.?

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,000 people across the Americas, Europe and Asia, and reported sales of $3.2 billion for the last twelve months ended March 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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Contact:
Philip Weiss
Definition Branding & Marketing
philip.weiss@definitionbam.com

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