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Leading TV Retailer sit-up shopping Builds New Look on Chyron HyperX3 On-Air Graphics System

MELVILLE, N.Y. — Dec. 15, 2010 — Chyron today announced that sit-up shopping, one of the largest and fastest-growing TV retailers in the U.K., has upgraded to a HyperX3 on-air graphics system, giving its broadcast presence a new look, thanks to the Chyron Creative Services team. Together, the HyperX3 system and graphics upgrade improve the quality and continuity of on-screen content while making it easier for sit-up shopping staff to enhance programming with motion graphics and 3D text elements. sit-up shopping launched the new look on its bid tv channel as part of a tenth birthday celebration, and the retailer will launch new looks for its price-drop tv and speed auction tv channels in early 2011.

“With their tremendous experience in broadcast graphics, the Chyron team has a deep understanding of how graphics impact and engage television viewers,” said Mark Hall, senior business development manager at sit-up shopping. “We approached Chyron just months before our planned graphics relaunch, and the Creative Services team responded quickly, enabling us to go live and on schedule with a polished, dynamic, and user-friendly new look. The Chyron HyperX3 upgrade and graphics update have given our team a lot of momentum, as well as the tools and motivation to keep improving our broadcasts.”

sit-up shopping boasts three of the most popular digital home shopping channels: bid tv, price-drop tv, and speed auction tv. Broadcast seven days a week, these channels are available to millions of digital homes via Virgin TV, Freeview, Sky, and the Web. Since its launch in 2000, sit-up shopping has appeared on The Sunday Times “Fast Track 100″ list and on the Financial Times “Top 50 Creative Businesses” list.

Seeking to maintain its competitive and creative edge, sit-up shopping has taken advantage of the Chyron HyperX3 system’s powerful performance and 3D graphics capabilities to make bid tv text and images pop off the screen. Part of a wholesale overhaul of the bid tv set and on-air look, the new graphical approach also offers a much more visually cohesive product.

“sit-up shopping is one of the world’s most popular TV retailers largely because of its commitment to quality and its success in encouraging viewers to ‘sit up’ and engage,” said Bonnie Barclay, vice president and chief marketing officer at Chyron. “With its new HyperX3 system and graphics scheme, sit-up shopping is equipped to provide crisp, clear 3D text and to control graphics playout and transitions with a new degree of precision.”

Chyron’s flagship on-air graphics system, HyperX3 features seamless creation-to-playout capability, real-time 2D/3D animation, and a host of hardware and software features. The system is scalable to two independent channels and incorporates optional DVEs, clips, and the Lyric PRO 8 advanced creation and playout package, which includes a completely new 3D text rendering engine.

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About Chyron
As the pioneer of graphics as a service for all digital video media, Chyron (NASDAQ: CHYR) continues to define the world of digital and broadcast graphics with Web, mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmy(R) Awards, Chyron has proved itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron’s AXIS Graphics online content creation software, on-air graphics systems, clip servers, channel branding and graphics asset management solutions. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

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