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SHURE INTRODUCES PGX DIGITAL WIRELESS SYSTEM

NILES, IL and ANAHEIM, CA, January 13, 2011—With more than 85 years of audio innovation on the books, it’s hard to think of something that industry mainstay Shure Incorporated hasn’t done. But today Shure is introducing the first digital wireless microphone system in the Company’s history. The PGX Digital Wireless System is designed for users who demand uncompromising sound quality, operating simplicity, and the rock-solid durability for which Shure is famous.

“PGX Digital was designed to deliver an absolutely pure representation of the sound source,? says Erik Vaveris, Category Director for Wireless Products at Shure. “Guitarists and bassists will be amazed at how transparently the system captures the tone of their instruments and their individual playing style. Vocalists will discover a wireless mic that accurately conveys both the subtle texture and powerful dynamics of the human voice.?

Shure PGX Digital Wireless adds the clarity and precision of 24-bit/48 kHz digital audio to the proven reliability of analog PGX wireless products. PGX Digital combines superior digital sound, extended battery life, and the convenience of the 900 MHz band with the user-friendly simplicity that has made PGX Analog a perennial favorite.

“Working with wireless is becoming more challenging,? says Vaveris. “Because PGX Digital operates in the nationwide 900 MHz band, users do not have to deal with TV channel allocations that change from city to city. Automatic frequency selection and one-touch sync between transmitter and receiver make setup a snap.?

Like its analog sibling, PGX Digital offers a wide range of system configurations for vocalists, guitarists, and presenters. Handheld systems have been designed specifically to match the unique sound signatures of trusted microphone options like the cardioid SM58® and supercardioid Beta58A®. . Instrument systems come with either the Beta98H/C clip-on instrument mic or the WA302 guitar cable. Presenter systems include either the WL185 cardioid lavalier, WL93 omnidirectional lavalier, or PG30 headset. All systems ship with the PGXD4 diversity receiver and a padded carrying case.

PGX Digital Wireless Feature Summary

• Pure Digital Sound

o 24-bit / 48 kHz digital technology for incredibly accurate sound
o 20 Hz – 20 kHz frequency range captures every detail
o Wide selection of rugged Shure Microphones – including the legendary SM58®

• Rock Solid Wireless Reliability

o True digital diversity for a rock-solid wireless signal
o 900 MHz operation free from TV signal interference
o Frequency scan feature scans the entire frequency band to determine the optimal channel for operation

• Simple Setup and Operation

o Scan and sync instantly and automatically sets up the system
o Up to 5 systems can be used at once

Pricing and Availability

The PGX Digital Wireless system is now shipping and will be available in a variety of different configurations, including:

PGXD14 for guitar/bass for $429 retail ($536 MSRP)
PGXD14/185 with WL185 lavalier microphone for $499 retail ($624 MSRP)
PGXD14/PG30 with PG30 headworn microphone for $479 retail ($599 MSRP)
PGXD24/SM58 with SM58® microphone for $449 retail ($561 MSRP)
PGXD24/BETA58 with Beta 58A® microphone for $499 retail ($624 MSRP)

Shure PGX Digital Wireless systems will carry a two-year limited warranty and can be purchased at select retail partners. Visit www.shure.com for a list of authorized dealers.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, The Netherlands, and the United States.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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