A virtual press conference from Sound & Video Contractor

Archive for January 23rd, 2011

Charged Studios Taps Into The Psyche Of An Egg To Create An Animated Short For The Ad Council 57th Annual Award Dinner Co-Hosted by Jimmy Fallon + Brian Williams

New York: Which came first: the idea or the egg? The question isn’t as mind-bending as its chicken vs. egg predecessor, but Charged Studios’ skewed artistic sensibilities, appreciation of the absurd and ability to create a visual story with style and wit is. The award-winning animation, VFX and live-action company’s director Adam Pierce and his team recently produced “Vertigo Egg,” one of the animated intros for the Ad Council’s 57th Annual Public Service Award Dinner. The Brooklyn-based firm took the project from concept through design, animation, stop-motion production, editing, compositing original music and sound design, with a collaborative, one-stop approach guided by Pierce’s creative vision.

eggstill11.jpg

In this instance, it was the egg – starting as an innovative idea from McCann Erickson. The global agency approached Charged with a story about an egg falling off a wall and being saved more

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

January 2011
M T W T F S S
« Dec   Feb »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication