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Archive for January 23rd, 2011

Charged Studios Taps Into The Psyche Of An Egg To Create An Animated Short For The Ad Council 57th Annual Award Dinner Co-Hosted by Jimmy Fallon + Brian Williams

New York: Which came first: the idea or the egg? The question isn’t as mind-bending as its chicken vs. egg predecessor, but Charged Studios’ skewed artistic sensibilities, appreciation of the absurd and ability to create a visual story with style and wit is. The award-winning animation, VFX and live-action company’s director Adam Pierce and his team recently produced “Vertigo Egg,” one of the animated intros for the Ad Council’s 57th Annual Public Service Award Dinner. The Brooklyn-based firm took the project from concept through design, animation, stop-motion production, editing, compositing original music and sound design, with a collaborative, one-stop approach guided by Pierce’s creative vision.

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In this instance, it was the egg – starting as an innovative idea from McCann Erickson. The global agency approached Charged with a story about an egg falling off a wall and being saved more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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