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Master Mixer, Producer and Engineer Duro Makes the Move to Lexicon’s PCM Native Reverb Plug-In Bundle

Duro, CEO of Desert Storm Records (Def Jam), is a music mixer, producer and engineer based in New York and has worked with many of the top artists in urban and pop music including Jay-Z, Mariah Carey, Mary J. Blige, Will Smith, the Beastie Boys, T.I. and others. The five time Grammy winning master mixer, producer and engineer has relied on Lexicon® hardware reverb/effects processors from the beginning of his career – but lately, he’s made the switch to plug-ins, thanks to the Lexicon PCM Native Reverb Plug-In Bundle.

“I’m extremely particular about the quality of the reverbs I use on my productions,? said Duro. “I’ve used Lexicon since day one, going all the way back to classic units like the 224 and 480L to the 960L, PCM70, PCM81 and PCM91. I used different Lexicon units for the distinctive reverb sounds and effects I liked from each unit.?

Clearly, Duro didn’t make the switch to plug-ins overnight. He noted, “There is nothing else that compares to the sound of a Lexicon. Prior to using the PCM Native Reverb Plug-In Bundle, I tried other brands, but none gave me what I wanted to hear.?

The PCM Native Plug-In Bundle finally gave Duro the level of sonic excellence he needed from a plug-in. “Competitors came out with reverbs with algorithms that supposedly were the same as Lexicon – but I could hear the difference. I can tell when the Lexicon plug-in is being used. No other reverb is as transparent.?

Duro has used the PCM Native Plug-In Bundle with artists including Fabolous, Jay Sean, Jay-Z and Big Time Rush, to name a few. He particularly likes the Medium Room and Percussion Plate settings. Duro concluded, “I’ve used Lexicon with every single artist I’ve worked with, on every single production. I’m still exploring and tweaking the sounds in the PCM plug-in bundle, and discovering many unique and intriguing new sounds that I look forward to using on future recordings.?

The Lexicon PCM Native Reverb Plug-In Bundle is designed to work with popular DAWs like Pro Tools and Logic, as well as with any other VST®, Audio Unit™ or RTAS®-compatible platform. Compatible with Windows® Vista, XP and 7 and Macintosh® computers, it offers seven unique Lexicon’s plug-ins including Vintage Plate, Plate, Hall, Room, Random Hall, Concert Hall and Chamber, along with hundreds of presets including classics from Lexicon’s extensive library of sounds.

Its intuitive user interface provides ready access to key parameters, with a graphical real-time full-color display that illustrates all key sonic parameters. Virtual input and output meters provide ready indication of audio levels, and presets can be stored in a DAW-independent format that can be transferred to a different DAW.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,000 people across the Americas, Europe and Asia, and reported sales of $3.2 billion for the last twelve months ended March 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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For additional information, contact:
Philip Weiss
Definition Branding & Marketing
(212) 660-2555 ext. 23
Philip.Weiss@definitionbam.com

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