QVC Italy Goes Live With Shotoku Broadcast Systems Robotic Control Camera System
Staines, UK (10 February 2011) – QVC Italy, the latest launch of QVC, Inc. – one of the world’s largest multimedia retailers – has gone on air from new studios in Milan with a sophisticated 11-channel robotic control camera configuration from Shotoku Broadcast Systems. James Eddershaw, Shotoku’s sales director, announced the Company’s significant participation in the project from European headquarters in Staines, UK.
“Following the very successful use of Shotoku systems at QVC’s recently upgraded UK studios, we were happy to select Shotoku for our launch in Italy,� said Mattias Brahammar, QVC Italy’s Vice President of Television Operations.
Shotoku supplied QVC UK with a considerable complement of equipment in late 2009 to greatly extend the robotic controlled camera operation in London.
“Operational flexibility, reliability, and precision are top priorities throughout our productions, and Shotoku have consistently more
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