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BONFIRE LABS RELIES ON ADVANCED SYSTEMS GROUP FOR SAN UPGRADE

EMERYVILLE, CALIF. – Bonfire Labs, a motion design agency and production studio in San Francisco, conducted a major upgrade of its infrastructure last summer. Most of the project was completed in house, but when it came time to upgrade software on its Quantum StorNext storage area network (SAN), Bonfire Labs turned to Advanced Systems Group (ASG), a leading West Coast video and film integration firm.

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Founded five years ago, Bonfire Labs grew out of Phoenix Editorial, which first opened its doors in 1991. With a staff of 20 people supplemented by a team of freelancers, Bonfire’s creative team relies on Mac Pro workstations equipped with Adobe Creative Suite 5, Apple Final Cut Pro, Autodesk Maya, The Foundry’s NUKE, and MAXON CINEMA 4D. Supplementing these systems are Autodesk Smoke on Linux for finishing and a render farm managed with Uberware’s Smedge.

All of its workstations are connected to the Quantum StorNext SAN, which has been in use at Bonfire for three years and allows collaboration among its various workstations. “It has allowed the studio to work in a way that’s very fluid,? explained Jim Bartel, general manager and CTO, Bonfire Labs.

The improvements included a facility-wide operating system upgrade to Apple OS X 10.6, which impacted workstations, servers, applications and plug-ins, and the SAN. ASG, which had originally installed the StorNext system, was brought in to handle the SAN upgrade.

“Although this technology is very important to our infrastructure, it’s not our core business,? said Bartel. “I’d rather focus our energy on creative technology that has a direct impact on projects being produced by our organization. ASG deals with SAN technologies on a daily basis. They are the experts in this area.?

“Like so many other studios, Bonfire is adjusting to a changing marketplace and new workflows,? said Dave Van Hoy, president of ASG. “With the transition from SD to HD, and now the addition of stereoscopic projects, the need for reliable storage – and more of it – continues to grow. SANs have become a critical resource, and we are proud that Bonfire counts on us to keep their business operating efficiently.?

About ASG:

Advanced Systems Group LLC of Emeryville, Calif., with offices in the Bay Area and Southern California, has provided engineering, systems, integration, support and training to the broadcast, film, creative, and corporate video markets since 1997. With unmatched experience in Apple-based newsroom systems, shared storage, archiving, editing, finishing, and VFX systems, ASG has become one of largest installers of post production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 185 SANs, production, and post production systems over the last six years. For more information, visit www.asgllc.com or call 510-654-8300.

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