A virtual press conference from Sound & Video Contractor

Broadway Systems to Introduce Version 7.0 Software at NAB 2011

Grand Rapids, Mich. – Broadway Systems, the leading provider of advertising management software for cable networks, will unveil Version 7.0 of its software at the 2011 NAB Show, which runs April 11-14 at the Las Vegas Convention Center in Las Vegas, Nev. (Booth N3421). Broadway 7.0 features significant enhancements including a newly engineered Deal Management Cockpit, as well as Broadway IQ, a module that leverages real-time operational data to help improve advertising yields.

“Broadway already delivers the only proven end-to-end platform for managing a cable network’s advertising business,? explained John Sorensen, president of Broadway Systems. “Version 7.0 builds upon this foundation to help our customers further improve their advertising yields, operating efficiencies, and cross-platform management.?

With its intuitive, configurable interface, Broadway’s newly engineered Deal Management Cockpit helps cable networks easily manage deal complexities. From a single screen, users get a “360-degree view? of all deal-related information, so it’s easier than ever to assess key data and take action. Broadway 7.0 also includes further enhancements in support of advertiser demands for targeted spot placement and reporting transparency.

Broadway IQ, a new suite of tools that leverages real-time operational data to make informed analytical decisions, was engineered to help cable networks improve their advertising yields. For example, customers using Broadway IQ can leverage the Unsold Units Analysis to dynamically analyze the potential revenue from unsold inventory. Using various filters related to capacity, booked and available inventory, and impressions and CPM, users can easily create multiple revenue scenarios based on different ratecard and sellout assumptions. Other tools, such as Returning Business Analysis, provide similar analytical and “what if? capabilities specific to the cable network advertising industry.

“Our exclusive focus on cable network advertising, combined with a proven end-to-end platform, is a tremendous advantage to our customers,? Sorensen added. “Broadway Systems continues to introduce new capabilities of value to a cable network’s business, which is just one of the reasons we are the fastest growing software company in our space.?

About Broadway Systems
Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform is used to manage some of the top brands in industry and more than $3 billion in advertising revenues for top 20 rated cable networks and startups alike. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Events, News, Tradeshow News

Registration for the 21st HPA Tech Retreat Now Open
Louisville Football Stadium Delivers High-Impact Game Experience with Meyer Sound LEO
Meyer Sound Gives Voices to Global Dissidents in @Large: Ai Weiwei on Alcatraz
Hollywood Post Alliance to Honor Alan Heim, ACE, and Randy Roberts, ACE, with Lifetime Achievement Awards
Antelope Audio Zen Studio Professional Portable Audio Interface Receives Outstanding Technical Achievement Nomination for 30th Annual TEC Awards
FOR-A Brings Switchers, Multi-Viewers, Encoding/Decoding, and Signal Processing Solutions to CAPER 2014
Riedel Communications CCW Expo 2014 Product Preview
Factor Audio Doubles Down on HARMAN’s Soundcraft Si Expression 3 Consoles For Theater Gigs
Wohler Names Key Code Media a U.S. Distributor for Tachyon Wormhole Retiming Solution
Berklee College of Music Expands Its Music Production Facilities with SSL Duality

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

February 2011
M T W T F S S
« Jan   Mar »
 123456
78910111213
14151617181920
21222324252627
28  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication