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Broadway Systems to Introduce Version 7.0 Software at NAB 2011

Grand Rapids, Mich. – Broadway Systems, the leading provider of advertising management software for cable networks, will unveil Version 7.0 of its software at the 2011 NAB Show, which runs April 11-14 at the Las Vegas Convention Center in Las Vegas, Nev. (Booth N3421). Broadway 7.0 features significant enhancements including a newly engineered Deal Management Cockpit, as well as Broadway IQ, a module that leverages real-time operational data to help improve advertising yields.

“Broadway already delivers the only proven end-to-end platform for managing a cable network’s advertising business,? explained John Sorensen, president of Broadway Systems. “Version 7.0 builds upon this foundation to help our customers further improve their advertising yields, operating efficiencies, and cross-platform management.?

With its intuitive, configurable interface, Broadway’s newly engineered Deal Management Cockpit helps cable networks easily manage deal complexities. From a single screen, users get a “360-degree view? of all deal-related information, so it’s easier than ever to assess key data and take action. Broadway 7.0 also includes further enhancements in support of advertiser demands for targeted spot placement and reporting transparency.

Broadway IQ, a new suite of tools that leverages real-time operational data to make informed analytical decisions, was engineered to help cable networks improve their advertising yields. For example, customers using Broadway IQ can leverage the Unsold Units Analysis to dynamically analyze the potential revenue from unsold inventory. Using various filters related to capacity, booked and available inventory, and impressions and CPM, users can easily create multiple revenue scenarios based on different ratecard and sellout assumptions. Other tools, such as Returning Business Analysis, provide similar analytical and “what if? capabilities specific to the cable network advertising industry.

“Our exclusive focus on cable network advertising, combined with a proven end-to-end platform, is a tremendous advantage to our customers,? Sorensen added. “Broadway Systems continues to introduce new capabilities of value to a cable network’s business, which is just one of the reasons we are the fastest growing software company in our space.?

About Broadway Systems
Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform is used to manage some of the top brands in industry and more than $3 billion in advertising revenues for top 20 rated cable networks and startups alike. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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