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Chyron MicroX Powers Real-Time Text and Graphics Animation at New STAR CJ Home Shopping Channel

MELVILLE, N.Y. — Feb. 24, 2011 — Chyron today announced that STAR CJ Network India Pvt. Ltd., a joint venture of Star Group and CJ O Shopping South Korea, has deployed a MicroX graphics system for on-air branding for its new home shopping channel, STAR CJ alive. Combined with Chyron’s powerful Lyric PRO software, the attractively priced MicroX allows STAR CJ to enhance network programming with stunning broadcast graphics.

“Because of our successful Chyron installation at CJ O Shopping in Korea, we knew purchasing the same equipment for STAR CJ alive in India was the wise choice,” said Paritosh Joshi, CEO of Star CJ. “The MicroX and Lyric PRO software option support cost-effective graphics creation through to playout, all in a single system. At STAR CJ alive, we strive to deliver genuine value, supreme quality, and outstanding service in an entertaining and innovative format and the MicroX provides tools that are essential in achieving this goal.”

Supplied by systems integrator and Chyron dealer Ideal Broadcasting India Pvt. Ltd., MicroX is a single-channel character generator with high-end features far beyond comparable systems. Purchased with the premium Lyric PRO upgrade, MicroX gives STAR CJ alive the advantage of familiar, timeline-based animations and drag-and-drop scene-building that emulate leading nonlinear editing applications. Real-time text and graphics animation — coupled with the system’s template-based platform — is straightforward, which makes it easy for staff to operate and make updates to text and graphics as needed. Graphics content can be created online or offline, locally or remotely, as the MicroX’s outstanding flexibility and automatic aspect ratio conversion support the import and export of numerous standard file types. Each object and its attributes are controllable from discrete timelines, and on-screen motion paths provide pinpoint accuracy. Pages can be tied together with customizable transitions that add dynamic continuity and complexity. When pages need to be updated at a moment’s notice, MicroX offers quick, manual updating, as well as an indispensable set of optional automatic update tools.

“MicroX gives broadcasters an appealing combination of power and functionality that is ideal for deployments such as STAR CJ alive, where the quality and accuracy of on-air graphics are critical to both the identity and to the success of the channel,” said William Payne, director of sales, Asia Pacific for Chyron.

More information about MicroX and other Chyron solutions is available at www.chyron.com.

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About STAR CJ Network India
STAR CJ Network India Pvt. Ltd. (STAR CJ) is a joint venture between STAR Group and the South Korean home shopping major, CJ O Shopping Co., Ltd. Backed by the creative insights of STAR and the domain leadership of CJ O Shopping, STAR CJ runs a 24*7 home shopping channel called STAR CJ alive to further increase its outreach to viewers and to provide the viewers with unparalleled service and convenience of shopping from the comfort of their homes. These programs showcase a number of products of different genres from various famous brands. STAR CJ offers an unparalleled, ultra-convenient shopping experience, making stylish and intelligent products available at the consumers’ doorstep even as it entertains and informs with its unique television programming.

About Chyron
As the pioneer of graphics as a service for all digital video media, Chyron (NASDAQ: CHYR) continues to define the world of digital and broadcast graphics with Web, mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmy(R) Awards, Chyron has proved itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron’s AXIS Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding and graphics asset management solutions. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.


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February 2011
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