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A virtual press conference from Sound & Video Contractor


EMERYVILLE, CALIF. – Advanced Systems Group (ASG), a leading West Coast video and film integration firm, has hired Natalee Alering as its new purchasing manager, effective Jan. 24. In addition, the company announced Kristina Caspari, who has been with ASG since 2006, will have an expanded role as operations manager.


Alering is a 17-year veteran of the video industry, with previous positions with the Bay Area Video Coalition and Industrial Light and Magic, among others. At ASG, she will be responsible for managing equipment purchases and inventories for the company and its customers. In her new supervisory role, Caspari has been tasked with streamlining operations for the company. Another industry veteran, she previously worked with Second Sight Video & Multimedia and as a broadcast engineer for the City of Emeryville.

“We are very pleased to add Natalee to the ASG team. She brings a wealth of experience to our purchasing department,? said Dave Van Hoy, president of ASG. “Kristina has been a valuable asset to ASG for years. As part of her new responsibilities, she will help improve project management and maintain our focus on customer service.?


Alering and Caspari are based out of the company’s main office in Emeryville and can be contacted at (510) 654-8300. Via e-mail, contact Alering at natalee@asgllc.com or Caspari at kristina@asgllc.com.

About ASG:
Advanced Systems Group LLC of Emeryville, Calif., with offices in the Bay Area and Southern California, has provided engineering, systems, integration, support and training to the broadcast, film, creative, and corporate video markets since 1997. With unmatched experience in Apple-based newsroom systems, shared storage, archiving, editing, finishing, and VFX systems, ASG has become one of largest installers of post production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 185 SANs, production, and post production systems over the last six years. For more information, visit www.asgllc.com or call 510-654-8300.

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